Biography
Gulden TURHAN was born in Germany in 1979. She completed her bachelor's degree (2001) in the Textile Department of Marmara University, Master's Degree (2005) and doctorate (2009) in the Business Administration Department at Gebze Institute of High Technology. For six months in 2015-2016, she worked as a visiting researcher at School of Art and Design, Nottingham Trent University where she also received a postdoctoral degree. Since 2019, she has been working as an Associate Professor in the Department of Textile Management and Marketing at Faculty of Technology, Marmara University. She has focused on studies on the marketing of wearable technology products, especially in the textile sector.
Education Information
2015 - 2016
2015 - 2016Post Doctorate
The Nottingham Trent University, School of Art and Design, England
2005 - 2009
2005 - 2009Doctorate
Gebze Yüksek Teknoloji Enstitüsü, İşletme Fakültesi, İşletme Bölümü, Turkey
2002 - 2005
2002 - 2005Postgraduate
Gebze Yüksek Teknoloji Enstitüsü, İşletme Fakültesi, İşletme Bölümü, Turkey
1997 - 2001
1997 - 2001Undergraduate
Marmara University, Faculty of Technical Education, Hazır Giyim Eğitimi Bölümü, Turkey
Dissertations
2009
2009Doctorate
Marka yayma uygulamalarında tüketici risk algılarının rolü
Gebze Yüksek Teknoloji Enstitüsü, İşletme Fakültesi, İşletme Bölümü
2005
2005Postgraduate
Marka yayma stratejisinde tutum transferini ve başarıyı etkileyen faktörler
Gebze Yüksek Teknoloji Enstitüsü, İşletme Fakültesi, İşletme Bölümü
Research Areas
Social Sciences and Humanities, Management, Marketing, Management and Organization, Management and Manager Development, Engineering Administration, Textile Management, Strategic Marketing and Brand Management, Entrepreneurship and Innovation Management, Textile Engineering and Technology, Textile Materials, Textile Design, Textile Management, Engineering and Technology
Academic Titles / Tasks
2019 - Continues
2019 - ContinuesAssociate Professor
Marmara University, Faculty Of Technology, Textile Engineering
2018 - 2019
2018 - 2019Associate Professor
Marmara University, Faculty Of Technology, Textile Engineering
2015 - 2018
2015 - 2018Lecturer PhD
Marmara University, Faculty Of Technology, Textile Engineering
2009 - 2015
2009 - 2015Lecturer PhD
Marmara University, Faculty Of Technical Education, Textile Education
2006 - 2009
2006 - 2009Lecturer
Marmara University, Faculty Of Technical Education, Textile Education
Managerial Experience
2020 - Continues
2020 - ContinuesHead of Department
Marmara University, Faculty Of Technology, Textile Engineering
2013 - 2015
2013 - 2015Mevlana Exchange Program Coordinator
Marmara University, Faculty of Technical Education, Hazır Giyim Eğitimi Bölümü
2011 - 2015
2011 - 2015Erasmus Coordinator
Marmara University, Faculty of Technical Education, Textile Education
Courses
Advising Theses
2021
2021Postgraduate
Merchandising activities in the store and consumer persuasion models
Turhan G. (Consultant)
S.SARI(Student)
Articles Published in Journals That Entered SCI, SSCI and AHCI Indexes
2021
2021Consumption Goals of Attributes Associated with a Product: A Study of Smart Running Shoes for a Group of Consumers in Nottingham, UK
Turhan G. , Kent A.
Fibres & Textiles In Eastern Europe, vol.29, no.6, pp.18-21, 2021 (Journal Indexed in SCI Expanded)
2014
2014Risk Perceptions and Brand Extension Success Just Another Antecedent or one that Shapes the Effects of others
TURHAN G.
FIBRES & TEXTILES in Eastern Europe, vol.22, pp.23-30, 2014 (Journal Indexed in SCI Expanded)
2013
2013An assessment towards the acceptance of wearable technology to consumers in Turkey: the application to smart bra and t-shirt products
Turhan G.
JOURNAL OF THE TEXTILE INSTITUTE, vol.104, no.4, pp.375-395, 2013 (Journal Indexed in SCI)
2013
2013Factors affecting consumers' behavioral intention towards apparel stores: A test of the mediating role of brand satisfaction
TURHAN G. , Özbek A.
Fibres and Textiles in Eastern Europe, vol.97, no.1, pp.7-13, 2013 (Journal Indexed in SCI Expanded)
2013
2013Factors Affecting Consumers' Behavioural Intention Towards Apparel Stores: A Test of the Mediating Role of Brand Satisfaction
TURHAN G. , ÖZBEK A.
FIBRES & TEXTILES IN EASTERN EUROPE, vol.21, no.1, pp.7-13, 2013 (Journal Indexed in SCI)
Articles Published in Other Journals
2021
2021Sports Jacket as a Smart Textile Product: Change of Consumer Reactions to a New Product According to Sample Characteristics
Turhan G. , Doba Kadem F.
Çukurova Üniversitesi Mühendislik Fakültesi Dergisi, vol.36, no.1, pp.89-103, 2021 (International Refereed University Journal)
2014
2014Building Store Satisfaction Centred on Customer Retention in Clothing Retailing Store Design and Ease of Shopping
TURHAN G.
International Journal of Research in Business and Social Science, vol.3, pp.89-105, 2014 (Refereed Journals of Other Institutions)
2014
2014Sport Involvement and Intent to Purchase Attitude Towards Purchasing Behavior as a Mediator Evidence from the Smart T shirt Product
TURHAN G.
International Journal of Business and Management Studies, vol.3, pp.309-316, 2014 (Refereed Journals of Other Institutions)
2013
2013Building behavioural intentions in automotive industry Brand experience satisfaction trust direct mail communication and attitudes toward advertising
ŞAHİN A., TURHAN G. , ZEHİR C.
Business Management Dynamics, vol.3, pp.45-61, 2013 (Refereed Journals of Other Institutions)
2013
2013The application of AHP approach for evaluating location selection elements for retail store A case of clothing store
AKALIN M., TURHAN G. , ŞAHİN A.
International Journal of Research in Business and Social Science, vol.2, pp.1-20, 2013 (Refereed Journals of Other Institutions)
2013
2013The indirect effects of servant leadership behavior on organizational citizenship behavior and job performance organizational justice as a mediator
ZEHİR C., AKYÜZ B., EREN M. Ş. , TURHAN G.
International Journal of Research in Business and Social Science, vol.2, pp.1-13, 2013 (Refereed Journals of Other Institutions)
2012
2012A search for consumer responses to the purchase of retail brands via self confidence perceived risk and shopping value
TURHAN G. , AKALIN M.
Journal of Global Strategic Management, vol.11, pp.58-69, 2012 (Refereed Journals of Other Institutions)
2009
2009Marka Yayılımına İlişkin Tüketici Tutumları Üzerinde Etkili Olan Faktörlerin ve Etki Seviyelerinin Ürün Kullanıcısına Göre Değişmesi
TURHAN G.
Afyon Kocatepe Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi, vol.11, pp.183-210, 2009 (Other Refereed National Journals)
2009
2009Marka Yayılımına İlişkin Tüketici Tutumlarının Oluşumunda Marka Bağlılığı ve Algılanan Uyumun Etkileri Performans Risk Algılarının Rolü
TURHAN G.
Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol.2, pp.168-197, 2009 (Other Refereed National Journals)
2007
2007Marka Yayma Stratejisinde Tutum Transferini Etkileyen Faktörler
TURHAN G. , YILMAZ C.
Marmara Üniversitesi Sosyal Bilimler Enstitüsü Öneri Dergisi, vol.7, pp.35-46, 2007 (Other Refereed National Journals)
Refereed Congress / Symposium Publications in Proceedings
2021
2021Change Of Different Approaches to Complaints about The Use of Protective Masks for Medical Personnel During The Pandemic Period According to The Duration of Use Of The Mask
Turhan G. , Özbek A.
IV. International Conference on COVID-19 Studies, İstanbul, Turkey, 17 - 19 April 2021, pp.619-628
2017
2017TAVUKÇULUK ATIKLARI İLE FANTEZİ İPLİK ÜRETİMİ
UZUN M. , USTA İ. , TURHAN G.
1nd International Turkish World Enginering and Science Congress, 7 - 10 December 2017
2017
2017What are the product benefits that shape consumer evaluations? Application to the smart cardio tops or bra for people in Nottingham city, UK
TURHAN G. , AKALIN M., UZUN M. , SANCAK E. , ATAK O.
Uluslararası Türk Dünyası Mühendislik ve Fen Bilimleri Kongresi, Antalya, Turkey, 7 - 10 December 2017
2017
2017Product evaluation with the goal-based model: A study of smart running shoes to consumers in Nottingham, UK
TURHAN G. , AKALIN M., UZUN M.
The International Scientific Congress Applied Sports Sciences, Sofija, Bulgaria, 1 - 02 December 2017
2017
2017KALOJEN TAKVİYELİ YARA ÖRTÜSÜ GELİŞTİRİLMESİ VE PAZARLANMASI
TURHAN G. , UZUN M.
ULUSAL ÇUKUROVA TEKSTİL KONGRESİ, Adana, Turkey, 28 - 29 September 2017
2017
2017Product goals evaluation for smart socks by using laddering method and expectancy valuemodel
TURHAN G.
4th Annual International Conference on Social Sciences, Atina, Greece, 24 - 27 July 2017
2016
2016PRODUCT PRICE VERSUS IMPORTANCE EFFECTS IN CONSUMER REACTIONS TO THE PURCHASING OF SMART WEARABLE PRODUCTS
TURHAN G. , AKALIN M.
the International Journal of Arts Sciences (IJAS) International Conference for Social Sciences and Humanities., Freiburg, Germany, 29 November - 02 December 2016
2015
2015Evaluation of alternative locations for a clothing store via a new statistical approach: Pugh method
TURHAN G. , AKALIN M.
International Journal of Arts and Sciences (IJAS), Üsküp, Macedonia, 30 June - 03 July 2015
2015
2015Comparative assessment of attributes and ranking of alternative product variants for smart running shoes
TURHAN G.
The International Conference on Engineering and Natural Sciences, 15 - 17 May 2015
2015
2015Consumer Demographics and Purchase Intention: A Study of Smart T-Shirt Product for Turkish Men
TURHAN G. , AKALIN M.
International Conference on Research in Education and Science, Antalya, Turkey, 23 - 26 April 2015
2014
2014An Examination of Demographics Habits and Buying Intentions for Turkish Women Smart bra as an innovative product
TURHAN G.
International Academic Conference on Social Sciences and Humanities in Prague., 13 - 14 November 2014
2013
2013Literature Review on Selection Criteria of Store Location Based on Performance Measures
TURHAN G. , Akalin M., Zehir C.
9th International Strategic Management Conference, Riga, Latvia, 27 - 29 June 2013, vol.99, pp.391-402
2011
2011Role of perceived value in achieving brand commitment
TURHAN G.
The First International Conference on Value Addition and Innovation in Textile, Faisalabad, Pakistan, 13 - 14 March 2011
2010
2010An investigation into the mediating effect of risk probability in the brand loyalty and purchase intention relationship
TURHAN G.
METU Dept. of Business Administration 2010, Muhan Soysal Business Conference, Ankara, TURKEY, Ankara, Turkey, 16 - 19 June 2010
2008
2008Türk tüketicileri için tutumsal marka bağlılığının belirleyicileri
TURHAN G. , YILMAZ C.
Niğde Tekstil Sempozyumu, Niğde, Turkey, 4 - 06 June 2008
2005
2005Factors impacting on brand trust in strategic brand management
DURSUN İ., TÜMER KABADAYI E., TURHAN G.
Proceedings of International Strategic Management Conference, Çanakkale, Turkey, Çanakkale, Turkey, 23 - 25 June 2005
Memberships / Tasks in Scientific Organizations
2019 - Continues
2019 - Continues1.ÖRGÜTLERİN YÖNETİMİ ULUSLARARASI KONGRESİ
Executive Board Member
2010 - 2011
2010 - 2011The Textile Institute, UK, Üye , 2010-2011
Member
Awards
June 2012
June 2012Best article award
8Th International Strategic Management Conference
Artistic Activity
Scholarships
2015 - 2016
2015 - 2016