Metrics
Publication
51
Open Access
29
UN Sustainable Development Goals
Biography
Gulden TURHAN was born in Germany in 1979. She completed her bachelor's degree (2001) in the Textile Department of Marmara University, Master's Degree (2005) and doctorate (2009) in the Business Administration Department at Gebze Institute of High Technology. For six months in 2015-2016, she worked as a visiting researcher at School of Art and Design, Nottingham Trent University where she also received a postdoctoral degree. Since 2019, she has been working as an Associate Professor in the Department of Textile Management and Marketing at Faculty of Technology, Marmara University. She has focused on studies on the marketing of wearable technology products, especially in the textile sector.
Education
2015 - 2016
2015 - 2016Post Doctorate
The Nottingham Trent University, School of Art and Design, United Kingdom
2005 - 2009
2005 - 2009Doctorate
Gebze Yüksek Teknoloji Enstitüsü, İşletme Fakültesi, İşletme Bölümü, Turkey
2002 - 2005
2002 - 2005Postgraduate
Gebze Yüksek Teknoloji Enstitüsü, İşletme Fakültesi, İşletme Bölümü, Turkey
1997 - 2001
1997 - 2001Undergraduate
Marmara University, Faculty of Technical Education, Hazır Giyim Eğitimi Bölümü, Turkey
Dissertations
2009
2009Doctorate
Marka yayma uygulamalarında tüketici risk algılarının rolü
Gebze Yüksek Teknoloji Enstitüsü, İşletme Fakültesi, İşletme Bölümü
2005
2005Postgraduate
Marka yayma stratejisinde tutum transferini ve başarıyı etkileyen faktörler
Gebze Yüksek Teknoloji Enstitüsü, İşletme Fakültesi, İşletme Bölümü
Research Areas
Social Sciences and Humanities
Management
Marketing
Management and Organization
Management and Manager Development
Engineering Administration
Textile Management
Strategic Marketing and Brand Management
Entrepreneurship and Innovation Management
Textile Engineering and Technology
Textile Materials
Textile Design
Textile Management
Engineering and Technology
Research Areas Based on Academic Activities
Avesis Research Areas
WoS Research Areas
Scopus Research Areas
Academic Positions
2019 - Continues
2019 - ContinuesAssociate Professor
Marmara University, Faculty of Technology, Textile Engineering
2018 - 2019
2018 - 2019Associate Professor
Marmara University, Faculty of Technology, Textile Engineering
2015 - 2018
2015 - 2018Lecturer PhD
Marmara University, Faculty of Technology, Textile Engineering
2009 - 2015
2009 - 2015Lecturer PhD
Marmara University, Faculty of Technical Education, Textile Education
2006 - 2009
2006 - 2009Lecturer
Marmara University, Faculty of Technical Education, Textile Education
Managerial Experience
2023 - Continues
2023 - ContinuesHead of Department
Marmara University, Faculty of Technology, Textile Engineering
2020 - 2023
2020 - 2023Head of Department
Marmara University, Faculty of Technology, Textile Engineering
2013 - 2015
2013 - 2015Mevlana Exchange Program Institutional Coordinator
Marmara University, Faculty of Technical Education, Hazır Giyim Eğitimi Bölümü
2011 - 2015
2011 - 2015Erasmus Program Institutional Coordinator
Marmara University, Faculty of Technical Education, Textile Education
Non Academic Experience
2015 - 2016
2015 - 2016Visiting researcher
Nottingham Trent University, Visiting researcher
Courses
Postgraduate
Postgraduate
Customer Management in the Textile and Ready-to-Wear Industry
Tekstil ve Hazır Giyim Sanayinde Müşteri Yönetimi
Customer Relationship Management in the Textile and Clothing Industry
Undergraduate
Undergraduate
Project
Internship
Brand Management
İş Sağlığı ve Güvenliği
Technical Foreign Language I (English)
Technical Sales and Marketing
Technical Foreign Language (English) II
Entrepreneurship
Textile and Marketing
Project
Technical Sales and Marketing
Topluma Hizmet Uygulamaları
Supervised Theses
2021
2021Postgraduate
Merchandising activities in the store and consumer persuasion models
Turhan G. (Advisor)
S.SARI(Student)
Articles
All (21)
SCI-E, SSCI, AHCI (8)
SCI-E, SSCI, AHCI, ESCI (8)
Scopus (7)
TRDizin (3)
Other Publications (10)
2023
20231. Consumer reactions to high-tech wearable textiles: perceived product importance, consumption benefits and price perceptions
Turhan G., Kaplan B.
JOURNAL OF THE TEXTILE INSTITUTE , pp.1059-1069, 2023 (SCI-Expanded, Scopus)
2022
20222. Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention
Turhan G.
FIBRES AND TEXTILES IN EASTERN EUROPE
, vol.30, pp.1-7, 2022 (SCI-Expanded)
2022
20223. STRUCTURAL FRAMEWORK OF BRAND LOYALTY AFFECTED BY FEATURE CONNOTATIONS THROUGH ATTITUDE TOWARDS SHOPPING IN MERCHANDISING
Sarı S., Turhan G.
İşletme Araştırmaları Dergisi
, vol.14, no.3, pp.1953-1968, 2022 (Peer-Reviewed Journal)
2022
20224. Spor Giyimde Akıllı Ürünlere Yönelik Satın Alma Tutumlarında Ürün Tasarımı ve Tüketici Özelliklerine Bakış
TOR KADIOĞLU C., TURHAN G.
Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi
, vol.13, no.2, pp.633-652, 2022 (TRDizin)
2021
20215. Consumption Goals of Attributes Associated with a Product: A Study of Smart Running Shoes for a Group of Consumers in Nottingham, UK
TURHAN G., Kent A.
FIBRES & TEXTILES IN EASTERN EUROPE
, vol.29, no.6, pp.18-21, 2021 (SCI-Expanded, SSCI, Scopus)
2021
20216. Sports Jacket as a Smart Textile Product: Change of Consumer Reactions to a New Product According to Sample Characteristics
Turhan G., Doba Kadem F.
Çukurova Üniversitesi Mühendislik Fakültesi Dergisi
, vol.36, no.1, pp.89-103, 2021 (Peer-Reviewed Journal)
2014
20147. Risk Perceptions and Brand Extension Success: Just Another Antecedent or One that Shapes the Effects of Others? - Study of Examples in Textiles and Clothing
Turhan G.
FIBRES & TEXTILES IN EASTERN EUROPE
, vol.22, no.3, pp.23-30, 2014 (SCI-Expanded)
2014
20148. Risk Perceptions and Brand Extension Success Just Another Antecedent or one that Shapes the Effects of others
Turhan G.
Fibres & Textiles In Eastern Europe
, vol.22, pp.23-30, 2014 (SCI-Expanded)
2014
20149. Building Store Satisfaction Centred on Customer Retention in Clothing Retailing Store Design and Ease of Shopping
Turhan G.
International Journal of Research in Business and Social Science
, vol.3, pp.89-105, 2014 (Peer-Reviewed Journal)
2014
201410. Sport Involvement and Intent to Purchase Attitude Towards Purchasing Behavior as a Mediator Evidence from the Smart T shirt Product
Turhan G.
International Journal of Business and Management Studies
, vol.3, pp.309-316, 2014 (Peer-Reviewed Journal)
2013
201311. An assessment towards the acceptance of wearable technology to consumers in Turkey: the application to smart bra and t-shirt products
Turhan G.
JOURNAL OF THE TEXTILE INSTITUTE
, vol.104, no.4, pp.375-395, 2013 (SCI-Expanded)
2013
201312. Factors affecting consumers' behavioral intention towards apparel stores: A test of the mediating role of brand satisfaction
Turhan G., Özbek A.
Fibres and Textiles in Eastern Europe
, vol.97, no.1, pp.7-13, 2013 (SCI-Expanded)
2013
201313. Factors That Affect Consumers Behavioural Intention Towards Apparel Stores A Test Of The Mediating Role Of Brand Satisfaction
Turhan G., Özbek A.
Fibres & Textiles In Eastern Europe
, vol.21, pp.7-13, 2013 (SCI-Expanded)
2013
201314. The application of AHP approach for evaluating location selection elements for retail store A case of clothing store
Akalın M., Turhan G., Şahin A.
International Journal of Research in Business and Social Science
, vol.2, pp.1-20, 2013 (Peer-Reviewed Journal)
2013
201315. The Indirect Effects of Servant Leadership Behavior on Organizational Citizenship Behavior and Job Performance
Zehir C., Akyüz B., Eren Ş. M., Turhan G.
International Journal of Research in Business and Social Science
, vol.2, no.3, pp.1-13, 2013 (Peer-Reviewed Journal)
2013
201316. The indirect effects of servant leadership behavior on organizational citizenship behavior and job performance organizational justice as a mediator
Zehir C., Akyüz B., Eren M. Ş., Turhan G.
International Journal of Research in Business and Social Science
, vol.2, pp.1-13, 2013 (Peer-Reviewed Journal)
2013
201317. Building behavioural intentions in automotive industry Brand experience satisfaction trust direct mail communication and attitudes toward advertising
Şahin A., Turhan G., Zehir C.
Business Management Dynamics
, vol.3, pp.45-61, 2013 (Peer-Reviewed Journal)
2012
201218. A search for consumer responses to the purchase of retail brands via self confidence perceived risk and shopping value
Turhan G., Akalın M.
Journal of Global Strategic Management
, vol.11, pp.58-69, 2012 (Peer-Reviewed Journal)
2009
200919. Marka Yayılımına İlişkin Tüketici Tutumlarının Oluşumunda Marka Bağlılığı ve Algılanan Uyumun Etkileri Performans Risk Algılarının Rolü
Turhan G.
Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
, vol.2, pp.168-197, 2009 (Peer-Reviewed Journal)
2009
200920. Marka Yayılımına İlişkin Tüketici Tutumları Üzerinde Etkili Olan Faktörlerin ve Etki Seviyelerinin Ürün Kullanıcısına Göre Değişmesi
Turhan G.
Afyon Kocatepe Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
, vol.11, pp.183-210, 2009 (Peer-Reviewed Journal)
2007
200721. Marka Yayma Stratejisinde Tutum Transferini Etkileyen Faktörler
Turhan G., Yılmaz C.
Marmara Üniversitesi Sosyal Bilimler Enstitüsü Öneri Dergisi
, vol.7, pp.35-46, 2007 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences
2022
20221. Medical Personnel Versus the Others: Comparative Assessment for Adverse Effects of Facemasks Use During COVID-19 in Turkey
Turhan G., Özbek A.
7. Uluslararası Mühendislik ve Teknoloji Yönetimi Kongresi, İstanbul, Turkey, 16 April 2022, vol.2022, pp.451-461, (Full Text)
2021
20212. Pandemi Döneminde Sağlık Personeli İçin Koruyucu Maske Kullanımına İlişkin Farklı Şikâyet Yaklaşımlarının Maske Kullanım Süresine Göre Değişimi
TURHAN G., ÖZBEK A.
4. International Conference on COVID-19 Studies, İstanbul, Turkey, 17 - 19 April 2021, pp.619-628, (Full Text)
2021
20213. Change of Different Approaches to Complaints about the Use of Protective Masks for Medical Personnel during the Pandemic Period According to the Duration of Use of the Mask
Turhan G., Özbek A.
IV. International Conference on COVID-19 Studies, İstanbul, Turkey, 17 - 19 April 2021, pp.619-628, (Full Text)
2020
20204. THE EFFECT OF THE BRAND IMAGE BASED ON SHOP ATMOSPHERE FEATURES ON COSTUMERS’ ATTITUDES TOWARDS SHOPPING
Sarı S., Turhan G.
V. International Scientific and Vocational Studies Congress – Engineering (BILMES EN 2020), 12 - 15 December 2020, pp.484-500, (Full Text)
2018
20185. SPORT INTEREST AND EXERCISE DATA PREFERENCES: VARIATIONS ACROSS AGE, GENDER AND LOCATION
Turhan G.
Thirteenth International Conference on Interdisciplinary Social Sciences, Granada, Nicaragua, 25 - 27 July 2018, (Summary Text)
2018
20186. PRICE PERCEPTIONS FOR SMART TEXTILE PRODUCTS ACCORDING TO DIFFERENT ECONOMIC INDICATORS
Turhan G., Akalın M.
ETT 2018 8th INTERNATIONAL ISTANBUL TEXTILE CONFERENCE, İstanbul, Turkey, 14 - 16 April 2018, (Unpublished)
2018
20187. CATEGORIES OF SPORTS AND EXERCISE-RELATED PRODUCTS PURCHASED IN THE UK AND THE REASONS FOR THEIR PREFERENCE
Turhan G., Akalın M.
ETT2018 8th International Istanbul Textile Conference, İstanbul, Turkey, 14 - 16 April 2018, (Unpublished)
2018
20188. LEVEL OF RECOGNITION OF TECHNICAL TEXTILE TERMS BY UNIVERSITY STUDENTS
Turhan G., Uzun M.
ETT201 8TH INTERNATIONAL ISTANBUL TEXTILE CONFERENCE, İstanbul, Turkey, 14 - 16 April 2018, (Summary Text)
2017
20179. TAVUKÇULUK ATIKLARI İLE FANTEZİ İPLİK ÜRETİMİ
UZUN M., USTA İ., TURHAN G.
1nd International Turkish World Enginering and Science Congress, 7 - 10 December 2017, (Summary Text)
2017
201710. What are the product benefits that shape consumer evaluations? Application to the smart cardio tops or bra for people in Nottingham city, UK
Turhan G., Akalın M., Uzun M., Sancak E., Atak O.
Uluslararası Türk Dünyası Mühendislik ve Fen Bilimleri Kongresi, Antalya, Turkey, 7 - 10 December 2017, (Summary Text)
2017
201711. Product evaluation with the goal-based model: A study of smart running shoes to consumers in Nottingham, UK
TURHAN G., AKALIN M., UZUN M.
The International Scientific Congress Applied Sports Sciences, Sofija, Bulgaria, 1 - 02 December 2017, (Summary Text)
2017
201712. KALOJEN TAKVİYELİ YARA ÖRTÜSÜ GELİŞTİRİLMESİ VE PAZARLANMASI
Uzun M., Turhan G.
ULUSAL ÇUKUROVA TEKSTİL KONGRESİ, Adana, Turkey, 28 - 29 September 2017, (Full Text)
2017
201713. Product goals evaluation for smart socks by using laddering method and expectancy valuemodel
Turhan G.
4th Annual International Conference on Social Sciences, Athens, Greece, 24 - 27 July 2017, pp.44, (Summary Text)
2016
201614. Product price versus importance effects in consumer reactions to the purchasing of smart wearable products
Turhan G., Akalın M.
the International Journal of Arts Sciences (IJAS) International Conference for Social Sciences and Humanities., Freiburg, Germany, 29 November - 02 December 2016, (Summary Text)
2015
201515. Evaluation of alternative locations for a clothing store via a new statistical approach: Pugh method
TURHAN G., AKALIN M.
International Journal of Arts and Sciences (IJAS), Üsküp, Macedonia, 30 June - 03 July 2015, (Summary Text)
2015
201516. Comparative assessment of attributes and ranking of alternative product variants for smart running shoes
Turhan G.
The International Conference on Engineering and Natural Sciences, Skopje, Macedonia, 15 - 17 May 2015, (Summary Text)
2015
201517. Consumer Demographics and Purchase Intention: A Study of Smart T-Shirt Product for Turkish Men
Turhan G., Akalın M.
International Conference on Research in Education and Science, Antalya, Turkey, 23 - 26 April 2015, (Summary Text)
2014
201418. An Examination of Demographics Habits and Buying Intentions for Turkish Women Smart bra as an innovative product
Turhan G.
International Academic Conference on Social Sciences and Humanities in Prague., Praha, Czech Republic, 13 - 14 November 2014, (Full Text)
2013
201319. Literature Review on Selection Criteria of Store Location Based on Performance Measures
Turhan G., Akalin M., Zehir C.
9th International Strategic Management Conference, Riga, Latvia, 27 - 29 June 2013, vol.99, pp.391-402, (Full Text)
2011
201120. Factors that Affect Consumers Adoption Intention of Smart Product Innovations A Study of Smart Bra and T shirt Products as High Tech Innovations
AKALIN M., TURHAN G.
Managing Innovation in Textiles International Conference, Manchester, England, 30 November - 02 December 2011, (Full Text)
2011
201121. Role of perceived value in achieving brand commitment
TURHAN G.
The First International Conference on Value Addition and Innovation in Textile, Faisalabad, Pakistan, 13 - 14 March 2011, (Full Text)
2010
201022. An investigation into the mediating effect of risk probability in the brand loyalty and purchase intention relationship
TURHAN G.
METU Dept. of Business Administration 2010, Muhan Soysal Business Conference, Ankara, TURKEY, Ankara, Turkey, 16 - 19 June 2010, (Full Text)
2008
200823. Türk tüketicileri için tutumsal marka bağlılığının belirleyicileri
TURHAN G., YILMAZ C.
Niğde Tekstil Sempozyumu, Niğde, Turkey, 4 - 06 June 2008, (Full Text)
2005
200524. Factors impacting on brand trust in strategic brand management
DURSUN İ., TÜMER KABADAYI E., TURHAN G.
Proceedings of International Strategic Management Conference, Çanakkale, Turkey, Çanakkale, Turkey, 23 - 25 June 2005, (Full Text)
Books
2023
20231. Tekstilde Metaverse Uygulamaları
Gençay S., Turhan G.
in: Doğa ve Mühendislik Bilimlerinde Güncel Tartışmalar 8, ÇOĞUN Hikmet Y., PARLAR İshak, ÜZMUŞ Hasan, Editor, Bilgin Kültür Sanat Yayınları, Ankara, pp.44-49, 2023
2022
20222. Mayo Ürünlerinde Kullanılan Tekstil Malzemeleri ve Özellikleri
Temel E. G., Turhan G., Pars A.
in: Doğa ve Mühendislik Bilimlerinde Güncel Tartışmalar 7 , Hikmet Y. ÇOĞUN,Hasan ÜZMUŞ,İshak PARLAR, Editor, Bilgin Kültür Sanat Yayınları, Ankara, pp.12-27, 2022
2022
20223. MARKA LİDERLİĞİNİN İTİCİ GÜÇLERİ: YENİLİKÇİLİK, BELİRGİNLİK, GÜVEN, MÜŞTERİ HİZMETLERİ MÜKEMMELLİĞİ, DEĞER VE BAĞLILIK
Turhan G., Akdemir A.
in: Muhasebe Pazarlama Organizasyon : Teori ve Uygulama, Şahin Karabulut, Editor, Ekin Yayınevi , Bursa, pp.265-273, 2022
2022
20224. Türkiye’de Hazır Giyim Sektöründe Dijital Dönüşüm Süreci Uygulamaları ve Vaka Analizi Çalışması
Kasapoğlu E., Turhan G.
in: Yönetim ve Strateji Alanında Yaşanan Gelişmelere Akademik Yorumlar, Şahin Karabulut, Editor, Ekin Yayınevi, Bursa, pp.237-247, 2022
2022
20225. INVESTIGATING CONSUMER EVALUATIONS ABOUT THE PURCHASING OF INNOVATIVE TEXTILES IN TERMS OF PRODUCT INTEREST AND BENEFITS
Turhan G., Tor Kadıoğlu C.
in: İşletme Biliminde Muhasebe, Pazarlama ve Organizasyon Konuları, Şahin Karabulut, Editor, Ekin Yayınevi , Bursa, pp.41-54, 2022
2021
20216. Innovative Investments and Strategic Success Criteria in The Global Market: Hassan Textile Company Case Analysis in the Technical Textiles Sector
Turhan G., Akdemir A.
in: An Interdisciplinary Approach to the Management of Organizations, Ali Akdemir,Hasan Arslan, Editor, E-BWN Publication House, Bialystok, pp.10-21, 2021
Memberships and Roles in Scientific Organizations
2022 - Continues
2022 - ContinuesThe Textile Institute
Member
2019 - 2020
2019 - 20201.ÖRGÜTLERİN YÖNETİMİ ULUSLARARASI KONGRESİ
Executive Board Member
2010 - 2011
2010 - 2011The Textile Institute, UK, Üye , 2010-2011
Member
Awards
Scholarships
2015 - 2016
2015 - 2016