Assoc. Prof.

GÜLDEN TURHAN


Faculty of Technology

Textile Engineering

Department of Textile Management and Marketing

Biography

Gulden TURHAN was born in Germany in 1979. She completed her bachelor's degree (2001) in the Textile Department of Marmara University, Master's Degree (2005) and doctorate (2009) in the Business Administration Department at Gebze Institute of High Technology. For six months in 2015-2016, she worked as a visiting researcher at School of Art and Design, Nottingham Trent University where she also received a postdoctoral degree. Since 2019, she has been working as an Associate Professor in the Department of Textile Management and Marketing at Faculty of Technology, Marmara University. She has focused on studies on the marketing of wearable technology products, especially in the textile sector.

Education Information

2015 - 2016

2015 - 2016

Post Doctorate

The Nottingham Trent University, School of Art and Design, England

2005 - 2009

2005 - 2009

Doctorate

Gebze Yüksek Teknoloji Enstitüsü, İşletme Fakültesi, İşletme Bölümü, Turkey

2002 - 2005

2002 - 2005

Postgraduate

Gebze Yüksek Teknoloji Enstitüsü, İşletme Fakültesi, İşletme Bölümü, Turkey

1997 - 2001

1997 - 2001

Undergraduate

Marmara University, Faculty of Technical Education, Hazır Giyim Eğitimi Bölümü, Turkey

Dissertations

2009

2009

Doctorate

Marka yayma uygulamalarında tüketici risk algılarının rolü

Gebze Yüksek Teknoloji Enstitüsü, İşletme Fakültesi, İşletme Bölümü

2005

2005

Postgraduate

Marka yayma stratejisinde tutum transferini ve başarıyı etkileyen faktörler

Gebze Yüksek Teknoloji Enstitüsü, İşletme Fakültesi, İşletme Bölümü

Research Areas

Social Sciences and Humanities, Management, Marketing, Management and Organization, Management and Manager Development, Engineering Administration, Textile Management, Strategic Marketing and Brand Management, Entrepreneurship and Innovation Management, Textile Engineering and Technology, Textile Materials, Textile Design, Textile Management, Engineering and Technology

Academic Titles / Tasks

2019 - Continues

2019 - Continues

Associate Professor

Marmara University, Faculty Of Technology, Textile Engineering

2018 - 2019

2018 - 2019

Associate Professor

Marmara University, Faculty Of Technology, Textile Engineering

2015 - 2018

2015 - 2018

Lecturer PhD

Marmara University, Faculty Of Technology, Textile Engineering

2009 - 2015

2009 - 2015

Lecturer PhD

Marmara University, Faculty Of Technical Education, Textile Education

2006 - 2009

2006 - 2009

Lecturer

Marmara University, Faculty Of Technical Education, Textile Education

Managerial Experience

2020 - Continues

2020 - Continues

Head of Department

Marmara University, Faculty Of Technology, Textile Engineering

2013 - 2015

2013 - 2015

Mevlana Exchange Program Coordinator

Marmara University, Faculty of Technical Education, Hazır Giyim Eğitimi Bölümü

2011 - 2015

2011 - 2015

Erasmus Coordinator

Marmara University, Faculty of Technical Education, Textile Education

Courses

Undergraduate

Undergraduate

Project

Undergraduate

Undergraduate

Internship

Undergraduate

Undergraduate

Brand Management

Postgraduate

Postgraduate

Customer Management in the Textile and Ready-to-Wear Industry

Undergraduate

Undergraduate

Technical Foreign Language I (English)

Undergraduate

Undergraduate

Technical Sales and Marketing

Undergraduate

Undergraduate

Technical Foreign Language (English) II

Undergraduate

Undergraduate

Entrepreneurship

Undergraduate

Undergraduate

Textile and Marketing

Postgraduate

Postgraduate

Customer Relationship Management in the Textile and Clothing Industry

Undergraduate

Undergraduate

Project

Undergraduate

Undergraduate

Technical Sales and Marketing

Articles Published in Journals That Entered SCI, SSCI and AHCI Indexes

2021

2021

Consumption Goals of Attributes Associated with a Product: A Study of Smart Running Shoes for a Group of Consumers in Nottingham, UK

Turhan G. , Kent A.

Fibres & Textiles In Eastern Europe, vol.29, no.6, pp.18-21, 2021 (Journal Indexed in SCI Expanded) Creative Commons License

2014

2014

Risk Perceptions and Brand Extension Success Just Another Antecedent or one that Shapes the Effects of others

TURHAN G.

FIBRES & TEXTILES in Eastern Europe, vol.22, pp.23-30, 2014 (Journal Indexed in SCI Expanded) identifier identifier

2013

2013

An assessment towards the acceptance of wearable technology to consumers in Turkey: the application to smart bra and t-shirt products

Turhan G.

JOURNAL OF THE TEXTILE INSTITUTE, vol.104, no.4, pp.375-395, 2013 (Journal Indexed in SCI) identifier identifier

2013

2013

Factors affecting consumers' behavioral intention towards apparel stores: A test of the mediating role of brand satisfaction

TURHAN G. , Özbek A.

Fibres and Textiles in Eastern Europe, vol.97, no.1, pp.7-13, 2013 (Journal Indexed in SCI Expanded) identifier

2013

2013

Factors Affecting Consumers' Behavioural Intention Towards Apparel Stores: A Test of the Mediating Role of Brand Satisfaction

TURHAN G. , ÖZBEK A.

FIBRES & TEXTILES IN EASTERN EUROPE, vol.21, no.1, pp.7-13, 2013 (Journal Indexed in SCI) Sustainable Development identifier

Articles Published in Other Journals

2021

2021

Sports Jacket as a Smart Textile Product: Change of Consumer Reactions to a New Product According to Sample Characteristics

Turhan G. , Doba Kadem F.

Çukurova Üniversitesi Mühendislik Fakültesi Dergisi, vol.36, no.1, pp.89-103, 2021 (International Refereed University Journal) Creative Commons License

2014

2014

Building Store Satisfaction Centred on Customer Retention in Clothing Retailing Store Design and Ease of Shopping

TURHAN G.

International Journal of Research in Business and Social Science, vol.3, pp.89-105, 2014 (Refereed Journals of Other Institutions)

2014

2014

Sport Involvement and Intent to Purchase Attitude Towards Purchasing Behavior as a Mediator Evidence from the Smart T shirt Product

TURHAN G.

International Journal of Business and Management Studies, vol.3, pp.309-316, 2014 (Refereed Journals of Other Institutions)

2013

2013

The application of AHP approach for evaluating location selection elements for retail store A case of clothing store

AKALIN M., TURHAN G. , ŞAHİN A.

International Journal of Research in Business and Social Science, vol.2, pp.1-20, 2013 (Refereed Journals of Other Institutions)

2013

2013

The indirect effects of servant leadership behavior on organizational citizenship behavior and job performance organizational justice as a mediator

ZEHİR C., AKYÜZ B., EREN M. Ş. , TURHAN G.

International Journal of Research in Business and Social Science, vol.2, pp.1-13, 2013 (Refereed Journals of Other Institutions)

2012

2012

A search for consumer responses to the purchase of retail brands via self confidence perceived risk and shopping value

TURHAN G. , AKALIN M.

Journal of Global Strategic Management, vol.11, pp.58-69, 2012 (Refereed Journals of Other Institutions)

2009

2009

Marka Yayılımına İlişkin Tüketici Tutumları Üzerinde Etkili Olan Faktörlerin ve Etki Seviyelerinin Ürün Kullanıcısına Göre Değişmesi

TURHAN G.

Afyon Kocatepe Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi, vol.11, pp.183-210, 2009 (Other Refereed National Journals)

2009

2009

Marka Yayılımına İlişkin Tüketici Tutumlarının Oluşumunda Marka Bağlılığı ve Algılanan Uyumun Etkileri Performans Risk Algılarının Rolü

TURHAN G.

Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol.2, pp.168-197, 2009 (Other Refereed National Journals)

2007

2007

Marka Yayma Stratejisinde Tutum Transferini Etkileyen Faktörler

TURHAN G. , YILMAZ C.

Marmara Üniversitesi Sosyal Bilimler Enstitüsü Öneri Dergisi, vol.7, pp.35-46, 2007 (Other Refereed National Journals)

Refereed Congress / Symposium Publications in Proceedings

2017

2017

TAVUKÇULUK ATIKLARI İLE FANTEZİ İPLİK ÜRETİMİ

UZUN M. , USTA İ. , TURHAN G.

1nd International Turkish World Enginering and Science Congress, 7 - 10 December 2017

2017

2017

What are the product benefits that shape consumer evaluations? Application to the smart cardio tops or bra for people in Nottingham city, UK

TURHAN G. , AKALIN M., UZUN M. , SANCAK E. , ATAK O.

Uluslararası Türk Dünyası Mühendislik ve Fen Bilimleri Kongresi, Antalya, Turkey, 7 - 10 December 2017 Sustainable Development

2017

2017

Product evaluation with the goal-based model: A study of smart running shoes to consumers in Nottingham, UK

TURHAN G. , AKALIN M., UZUN M.

The International Scientific Congress Applied Sports Sciences, Sofija, Bulgaria, 1 - 02 December 2017

2017

2017

KALOJEN TAKVİYELİ YARA ÖRTÜSÜ GELİŞTİRİLMESİ VE PAZARLANMASI

TURHAN G. , UZUN M.

ULUSAL ÇUKUROVA TEKSTİL KONGRESİ, Adana, Turkey, 28 - 29 September 2017

2017

2017

Product goals evaluation for smart socks by using laddering method and expectancy valuemodel

TURHAN G.

4th Annual International Conference on Social Sciences, Atina, Greece, 24 - 27 July 2017

2016

2016

PRODUCT PRICE VERSUS IMPORTANCE EFFECTS IN CONSUMER REACTIONS TO THE PURCHASING OF SMART WEARABLE PRODUCTS

TURHAN G. , AKALIN M.

the International Journal of Arts Sciences (IJAS) International Conference for Social Sciences and Humanities., Freiburg, Germany, 29 November - 02 December 2016

2015

2015

Evaluation of alternative locations for a clothing store via a new statistical approach: Pugh method

TURHAN G. , AKALIN M.

International Journal of Arts and Sciences (IJAS), Üsküp, Macedonia, 30 June - 03 July 2015

2015

2015

Comparative assessment of attributes and ranking of alternative product variants for smart running shoes

TURHAN G.

The International Conference on Engineering and Natural Sciences, 15 - 17 May 2015

2015

2015

Consumer Demographics and Purchase Intention: A Study of Smart T-Shirt Product for Turkish Men

TURHAN G. , AKALIN M.

International Conference on Research in Education and Science, Antalya, Turkey, 23 - 26 April 2015

2014

2014

An Examination of Demographics Habits and Buying Intentions for Turkish Women Smart bra as an innovative product

TURHAN G.

International Academic Conference on Social Sciences and Humanities in Prague., 13 - 14 November 2014 Sustainable Development

2013

2013

Literature Review on Selection Criteria of Store Location Based on Performance Measures

TURHAN G. , Akalin M., Zehir C.

9th International Strategic Management Conference, Riga, Latvia, 27 - 29 June 2013, vol.99, pp.391-402 identifier

2011

2011

Role of perceived value in achieving brand commitment

TURHAN G.

The First International Conference on Value Addition and Innovation in Textile, Faisalabad, Pakistan, 13 - 14 March 2011

2010

2010

An investigation into the mediating effect of risk probability in the brand loyalty and purchase intention relationship

TURHAN G.

METU Dept. of Business Administration 2010, Muhan Soysal Business Conference, Ankara, TURKEY, Ankara, Turkey, 16 - 19 June 2010

2008

2008

Türk tüketicileri için tutumsal marka bağlılığının belirleyicileri

TURHAN G. , YILMAZ C.

Niğde Tekstil Sempozyumu, Niğde, Turkey, 4 - 06 June 2008

2005

2005

Factors impacting on brand trust in strategic brand management

DURSUN İ., TÜMER KABADAYI E., TURHAN G.

Proceedings of International Strategic Management Conference, Çanakkale, Turkey, Çanakkale, Turkey, 23 - 25 June 2005

Memberships / Tasks in Scientific Organizations

2019 - Continues

2019 - Continues

1.ÖRGÜTLERİN YÖNETİMİ ULUSLARARASI KONGRESİ

Executive Board Member

2010 - 2011

2010 - 2011

The Textile Institute, UK, Üye , 2010-2011

Member

Awards

June 2012

June 2012

Best article award

8Th International Strategic Management Conference

Artistic Activity

June 2005

June 2005

Flower Themed Exhibition and Fashion Show

Turhan G.



Scholarships

2015 - 2016

2015 - 2016

2219- Postdoctoral Research Fellowship

TUBITAK

Citations

Total Citations (WOS): 33

h-index (WOS): 2