CATEGORIES OF SPORTS AND EXERCISE-RELATED PRODUCTS PURCHASED IN THE UK AND THE REASONS FOR THEIR PREFERENCE


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Turhan G., Akalın M.

ETT2018 8th International Istanbul Textile Conference, İstanbul, Türkiye, 14 - 16 Nisan 2018

  • Yayın Türü: Bildiri / Yayınlanmadı
  • Basıldığı Şehir: İstanbul
  • Basıldığı Ülke: Türkiye
  • Marmara Üniversitesi Adresli: Evet

Özet

The purpose of the study is to explain whether the purchasing of sports clothing, footwear, equipment or accessories is for sports use or not. In addition, the most preferable product category is found for exercise by individuals in age from 18 to 34. 303 voluntary participants were conducted which lived in Nottingham, UK and had studied or worked in Nottingham Trent University. Participants were asked to answer why they have bought sports clothing, footwear, equipment or accessories in the past 12 months for either yourself or someone else. Out of them, 189 ( % 62,4) had made purchases only for sports use when 43 (% 14,2) was for non-sports use. 19 (% 6.2) was not only for sports use but also non-sports use. 14 (% 4.6) persons said that they don’t know or can’t remember the purchasing cause. For sport use, clothing and footwear were bought by 158 persons, equipment and accessories were by 43 ones, and any purchase of sports goods was by 48 ones. For non-sports use, 30 persons said that they bought clothing and footwear when few prefered to buy equipment and accessories or any purchase of sports goods. In the past 12 months, some items were purchased not only for sports use but also non-sports use: clothing and footwear by 18, equipment and accessories by 12 and any purchase of sports goods by 10. As a result, the most preferable product category is found as clothing and footwear for sports use and other reasons.

Keywords: sports, clothing, footwear, equipment, accessories, purchasing