Consumer Demographics and Purchase Intention: A Study of Smart T-Shirt Product for Turkish Men


Turhan G., Akalın M.

International Conference on Research in Education and Science, Antalya, Turkey, 23 - 26 April 2015, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Antalya
  • Country: Turkey
  • Marmara University Affiliated: Yes

Abstract