Consumer Demographics and Purchase Intention: A Study of Smart T-Shirt Product for Turkish Men

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Turhan G., Akalın M.

International Conference on Research in Education and Science, Antalya, Turkey, 23 - 26 April 2015, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Antalya
• Country: Turkey
• Marmara University Affiliated: Yes

Abstract