Risk Perceptions and Brand Extension Success Just Another Antecedent or one that Shapes the Effects of others


FIBRES & TEXTILES in Eastern Europe, vol.22, pp.23-30, 2014 (Journal Indexed in SCI Expanded) identifier identifier

  • Publication Type: Article / Article
  • Volume: 22
  • Publication Date: 2014
  • Title of Journal : FIBRES & TEXTILES in Eastern Europe
  • Page Numbers: pp.23-30