Building behavioural intentions in automotive industry Brand experience satisfaction trust direct mail communication and attitudes toward advertising | AVESİS

Marmara Üniversitesi Akademik Veri Yönetim Sistemi

Building behavioural intentions in automotive industry Brand experience satisfaction trust direct mail communication and attitudes toward advertising

Atıf İçin Kopyala

ŞAHİN A., TURHAN G. , ZEHİR C.

Business Management Dynamics, cilt.3, ss.45-61, 2013 (Diğer Kurumların Hakemli Dergileri)

Cilt numarası: 3
Basım Tarihi: 2013
Dergi Adı: Business Management Dynamics
Sayfa Sayıları: ss.45-61