Building behavioural intentions in automotive industry Brand experience satisfaction trust direct mail communication and attitudes toward advertising

Creative Commons License

Şahin A., Turhan G., Zehir C.

Business Management Dynamics, cilt.3, ss.45-61, 2013 (Hakemli Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 3
  • Basım Tarihi: 2013
  • Dergi Adı: Business Management Dynamics
  • Sayfa Sayıları: ss.45-61
  • Marmara Üniversitesi Adresli: Evet