An investigation into the mediating effect of risk probability in the brand loyalty and purchase intention relationship


TURHAN G.

METU Dept. of Business Administration 2010, Muhan Soysal Business Conference, Ankara, TURKEY, Ankara, Türkiye, 16 - 19 Haziran 2010

  • Basıldığı Şehir: Ankara
  • Basıldığı Ülke: Türkiye