Consumption Goals of Attributes Associated with a Product: A Study of Smart Running Shoes for a Group of Consumers in Nottingham, UK

Creative Commons License

TURHAN G., Kent A.

FIBRES & TEXTILES IN EASTERN EUROPE, cilt.29, sa.6, ss.18-21, 2021 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 29 Sayı: 6
  • Basım Tarihi: 2021
  • Doi Numarası: 10.5604/01.3001.0015.2717
  • Dergi Adı: FIBRES & TEXTILES IN EASTERN EUROPE
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI), Scopus, Aerospace Database, Communication Abstracts, Compendex, INSPEC, Metadex, Civil Engineering Abstracts
  • Sayfa Sayıları: ss.18-21
  • Anahtar Kelimeler: consumption goals, running shoes, goal-based model, attribute, evaluation, ISSUES
  • Marmara Üniversitesi Adresli: Evet

Özet

Wearable products with high tech content for any sport activity or exercise could perform to fulfil unmet needs or goals. The research investigated consumption goals and product evaluation with the Goal-Based Model for a study of smart running shoes. Online research was carried out to obtain the attributes of smart running shoes. Face-to-face interviews with voluntary participants were performed to explore desired goals corresponding to each attribute of the product. New participants filled in a survey questionnaire in order to measure their own subjective evaluation of the product as per their own goals. All participants were staying in Nottingham, UK during the survey. Eight different consumption goals were obtained in accordance with the attributes of smart running shoes. Product evaluation was calculated using the probability and importance of goals expected from the consumption of the product.