A search for consumer responses to the purchase of retail brands via self confidence perceived risk and shopping value

Turhan G., Akalın M.

Journal of Global Strategic Management, vol.11, pp.58-69, 2012 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 11
• Publication Date: 2012
• Journal Name: Journal of Global Strategic Management
• Page Numbers: pp.58-69
• Open Archive Collection: AVESIS Open Access Collection
• Marmara University Affiliated: Yes