PRICE PERCEPTIONS FOR SMART TEXTILE PRODUCTS ACCORDING TO DIFFERENT ECONOMIC INDICATORS

Creative Commons License

Turhan G., Akalın M.

ETT 2018 8th INTERNATIONAL ISTANBUL TEXTILE CONFERENCE, İstanbul, Türkiye, 14 - 16 Nisan 2018

  • Yayın Türü: Bildiri / Yayınlanmadı
  • Basıldığı Şehir: İstanbul
  • Basıldığı Ülke: Türkiye
  • Marmara Üniversitesi Adresli: Evet

Özet

Individuals at different economic levels most likely perceive products more expensive or cheaper. Smart textile products are mostly expensive different from standard products because such products are made using the most modern technical knowledge and methods. The study attempts to highlight the differences in price perceptions of university students for four kinds of high-tech products in textile area. The smart products are smart shoes, socks, tops and wristband. 4 separate items indicating the economic situation of participants are used: (1) living situtation (live alone or with somebody else), the type of accommodation (detached/regular house, semidetached/maisonette/duplex, retirement accommodation), home location (metropolitan - city/suburbs, regional /rural community), sort of transport (car –driver, car –passenger, taxi, public transport, or walking) and occupation.

Keywords: price perceptions, economic indicators, accommodation type, sort of transport, home location, occupation