Publications & Works

Publication Network
Journal articles indexed in SCI, SSCI, and AHCI

BibexPy: Harmonizing the bibliometric symphony of Scopus and Web of Science

Kara B. C., Şahin A., DİRSEHAN T.
SoftwareX , vol.30, 2025 (SCI-Expanded) identifier

Using PLS-SEM and XAI for casual-predictive services marketing research

Goktas P., DİRSEHAN T.
Journal of Services Marketing , vol.39, no.1, pp.53-68, 2025 (SSCI) identifier

Why do citizens not prefer to use e-scooters? Views of the public in the Netherlands

DİRSEHAN T.
Travel Behaviour and Society , vol.37, 2024 (SSCI) Sustainable Development identifier

Eco? No, Ego-scooters: Steering towards time-saving trails in urban mobility

Fil M. M., DİRSEHAN T.
Research in Transportation Business and Management , vol.56, 2024 (SSCI) identifier

Beware of the Woozle effect and belief perseverance in the PLS-SEM literature!

Henseler J., Lee N., Roemer E., Kemény I., DİRSEHAN T., Cadogan J. W.
Electronic Commerce Research , vol.24, no.2, pp.715-744, 2024 (SSCI) Creative Commons License identifier

Role of mobile food-ordering applications in developing restaurants' brand satisfaction and loyalty in the pandemic period

DİRSEHAN T., Cankat E.
JOURNAL OF RETAILING AND CONSUMER SERVICES , vol.62, 2021 (SSCI) Sustainable Development identifier identifier

Examination of trust and sustainability concerns in autonomous vehicle adoption

DİRSEHAN T., Can C.
TECHNOLOGY IN SOCIETY , vol.63, 2020 (SSCI) Sustainable Development identifier identifier

Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry

DİRSEHAN T., Kurtulus S.
JOURNAL OF AIR TRANSPORT MANAGEMENT , vol.67, pp.85-93, 2018 (SSCI) identifier identifier
Articles Published in Other Journals

Road Freight Quality Management in Industry 4.0: International Experience and Perspectives in Kazakhstan

Tazhiyev R. O., DİRSEHAN T., Baimukhanbetova E. E., Sandykbaeva U. D.
Economies , vol.12, no.8, 2024 (ESCI) Sustainable Development identifier

Consequences of influencer-created content on influencers’ authenticity in the beauty and personal care industry

Ünalmış E., DİRSEHAN T., ERDOĞMUŞ Z. İ.
Journal of Marketing Communications , 2024 (Scopus) identifier

Modeling indices using partial least squares: How to determine the optimum weights?

DİRSEHAN T., Henseler J.
Quality and Quantity , vol.57, pp.521-535, 2023 (Scopus) Creative Commons License Sustainable Development identifier

Operationalizing Customer-perceived Value as an Emergent Variable: Empirical Evidence from Mobile Food Ordering and Delivery Applications

DİRSEHAN T., Kadıoğlu C. T.
Journal of Creating Value , vol.9, no.2, pp.227-244, 2023 (Scopus) identifier

Smart city technologies from the perspective of technology acceptance

DİRSEHAN T., van Zoonen L.
IET SMART CITIES , vol.4, no.3, pp.197-210, 2022 (ESCI) Sustainable Development identifier identifier

Analysis of a Blockchain-based website using the technology acceptance model: the case of Save Ideas

DİRSEHAN T.
International Journal of Diplomacy and Economy , vol.6, no.1, pp.17-25, 2020 (Peer-Reviewed Journal) identifier

Exploring Cultural Differences in Hospitality Sector Competitiveness via Online Big Data

DİRSEHAN T., KÖSE N., ERÇEVİK E. E., CEYLAN S.
Marmara Business Review , vol.2, pp.71-82, 2017 (Peer-Reviewed Journal)

Exploring competitive gaps to create a “Turkish” local search engine

DİRSEHAN T., ULUTAN M., KARABACAK A.
Research Journal of Business and Management , vol.4, pp.185-193, 2017 (Peer-Reviewed Journal)

An Empirical Investigation into The Determinants of Various Social Networking Sites Used By Generation Y Consumers

ÇOBANOĞLU E., DİRSEHAN T.
ÖNERİ: Marmara Üniversitesi Sosyal Bilimler Enstitüsü Hakemli Dergisi , vol.12, pp.85-109, 2017 (Peer-Reviewed Journal) Creative Commons License

Endüstri 4.0a Göre Gelişen Sağlık Sektörü

DİRSEHAN T.
Harvard Business Review Türkiye , 2017 (Non Peer-Reviewed Journal)

Y kuşağında tüketiciler tarafından kullanılan çeşitli sosyal ağ sitelerinin (sas) belirleyicilerine yönelik ampirik bir inceleme

ÇOBANOĞLU E., DİRSEHAN T.
Öneri , pp.85-109, 2017 (Peer-Reviewed Journal)

Exploring local vs global brand associations in an emerging market using BCM technique

Eren-Erdogmus I., DİRSEHAN T.
QUALITATIVE MARKET RESEARCH , vol.20, no.3, pp.266-288, 2017 (ESCI) identifier identifier

Ego States in Brand Consumer Transactions

KURTULUŞ S., DİRSEHAN T.
Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi , vol.38, pp.211-228, 2016 (Peer-Reviewed Journal)

Sosyal İnovasyon İle Sakin Şehirlerarasındaki İlişkinin Sosyal Girişim ci ler Boyutu İle İncelenmesi Seferihisar Örneği

KAZANÇOĞLU İ., DİRSEHAN T.
Ege Stratejik Araştırmalar Dergisi , vol.7, pp.135-161, 2016 (Peer-Reviewed Journal)

Classifying Countries According to Their Export Competitiveness The Position of Turkey as an Emerging Economy

DİRSEHAN T.
Online Academic Journal of Information Technology , vol.6, pp.71-94, 2015 (Peer-Reviewed Journal)

Coca Cola nın Uluslararası Pazarlama Stratejilerine Yönelik Bir Yazın Taraması

DİRSEHAN T.
İstanbul Sosyal Bilimler Dergisi , vol.10, pp.18-42, 2015 (Peer-Reviewed Journal)

Y Kuşağının Sosyal Sorumluluk Düzeyi Kâr Amacı Gütmeyen Kuruluşlar KGK Açısından Bir İnceleme

DİRSEHAN T.
İstanbul Sosyal Bilimler Dergisi , vol.9, pp.1-13, 2015 (Peer-Reviewed Journal)

Markaların Kutup Yıldızı Marka Kavram Haritaları

DİRSEHAN T.
The Brand Age , pp.75-77, 2015 (Non Peer-Reviewed Journal)

Exploring Brand Experience Dimensions for Cities and Investigating Their Effects on Loyalty to a City

KAZANÇOĞLU İ., DİRSEHAN T.
Business and Economics Research Journal , vol.5, pp.17-37, 2014 (Peer-Reviewed Journal)

Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM

DİRSEHAN T.
Boğaziçi Journal Review of Social, Economic and Administrative Studies , vol.26, pp.103-125, 2012 (Scopus) Creative Commons License identifier

Comparison between Holistic Museum Visitors and Utilitarian Museum Visitors

DİRSEHAN T., YALÇIN A. M.
International Journal of Marketing Studies , vol.3, pp.78-94, 2011 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences

Case Analyses for Creating Competitive Advantages through Omni-Channel Experience

DİRSEHAN T., NALCI M.
Global Business Research Congress (GBRC-2018), İstanbul, Turkey, 24 - 25 May 2018, (Summary Text)

Gender Equality and Sustainability

KENANLI O., DİRSEHAN T.
4th International Conference on Sustainable Development (ICSD), Atina, Greece, 11 - 15 April 2018, (Summary Text) Sustainable Development

Creating Omni-Channel Customer Experiences through Industry 4.0 Technologies

DİRSEHAN T.
International Scientific Conference on Innovative Marketing (ISCOIM) 2018, Durres, Albania, 23 - 24 February 2018, (Summary Text)

Users Motivation for a Sharing Economy: A Chaperone of Sustainable Consumption

HOQ K. M. R., DİRSEHAN T.
2nd International Sustainability Congress, İstanbul, Turkey, 26 - 28 October 2017, pp.95-102, (Full Text) Sustainable Development

Investigating the User Acceptance of Autonomous Vehicles to Contribute to Sustainability

CAN C., DİRSEHAN T.
2nd International Sustainability Congress, İstanbul, Turkey, 26 - 28 October 2017, pp.90-94, (Full Text)

The Evolution of CRM from the Perspective of an Emerging Country: Past, Present and Future

DİRSEHAN T.
6th International Conference on Management, Business and Economics, Durres, Albania, 27 - 29 October 2017, pp.181, (Summary Text)

DETERMINING SERVICE QUALITY DIMENSIONS OF SOCIAL COMMERCE WEBSITES

Erdogmus I., DİRSEHAN T., KARAKAYA M.
13th International Strategic Management Conference (ISMC), Podgorica, Serbia And Montenegro, 6 - 08 July 2017, vol.34, pp.113-122, (Full Text) Sustainable Development identifier

Determining Service Quality Dimensions of Social Commerce Websites

ERDOĞMUŞ Z. İ., DİRSEHAN T., KARAKAYA M.
13th International Strategic Management Conference, Podgorica, Serbia And Montenegro, 6 - 08 July 2017, pp.165-174, (Full Text)

Determining Service Quality Dimensions of Social Commerce Websites

ERDOĞMUŞ Z. İ., DİRSEHAN T., KARAKAYA M.
13th International Strategic Management Conference, 6 - 08 July 2017, (Full Text)

Exploring Competitive Gaps to Create a “Turkish” Local SearchEngine

DİRSEHAN T., ULUTAN M., KARABACAK A.
2nd World Conference on Technology, Innovation and Entrepreneurship, İstanbul, Turkey, 12 - 14 May 2017, pp.19, (Summary Text)

Exploring Yandex’xxs Brand Image as a Market Challenger in the Information Sector

DİRSEHAN T., NALCI M.
II International Conference on Economics, Business Management and Social Sciences (ICEBSS 2017), Belgrade, Serbia And Montenegro, 10 - 14 May 2017, pp.62, (Summary Text)

Exploring Google’xxs Strong Brand Image Via Metaphors

DİRSEHAN T., BARAN S.
II International Conference on Economics, Business Management and Social Sciences (ICEBSS 2017), Belgrade, Serbia And Montenegro, 10 - 14 May 2017, pp.55, (Summary Text)

Fransa Cumhurbaşkanlığı Seçimi: Müslüman Türk Komuniteler

TINAZ N., MERAL S., ÇELİK DİRSEHAN M., DİRSEHAN T.
SETA - PANEL, Fransa Cumhurbaşkanlığı Seçimi: Müslüman Türk Komuniteler, İstanbul, Turkey, 06 May 2017, (Summary Text)

Marketing Management and Digital Transformation

DİRSEHAN T., DİRSEHAN M.
1st International Scientific Conference on Innovative Marketing, Durres, Albania, 24 - 25 February 2017, pp.30-31, (Summary Text)

Leaping up the Level of Information Society for Developing Countries: Benefiting from an Age of Industry 4.0

DİRSEHAN T., DİRSEHAN M.
1st International Scientific Conference on Innovative Marketing, Durres, Albania, 24 - 25 February 2017, pp.30-31, (Summary Text)

Using Information Systems to Develop CRM on the Road to Sustainability

DİRSEHAN T.
International Sustainability Congress 2016, İstanbul, Turkey, 1 - 03 December 2016, pp.256-259, (Summary Text) Sustainable Development

Yapısal Olmayan Veriden Rekabet Avantajı Yaratma Türkiye Konaklama Sektörü nde Metin Madenciliği Yaklaşımı

DİRSEHAN T.
15. Ulusal İşletmecilik Kongresi, İstanbul, Turkey, 26 - 28 May 2016, pp.78-87, (Full Text)

Text Mining in the Hospitality Sector to Extend the Motivation Theory

DİRSEHAN T.
International Marketing Trends Conference, Venedik, Italy, 21 - 23 January 2016, pp.1-13, (Full Text)

Sosyal İnovasyon ile Sakin Şehirler Arasındaki İlişkinin Sosyal Girişim ci ler Boyutu ile İncelenmesi Seferihisar Örneği

KAZANÇOĞLU İ., DİRSEHAN T.
İnovasyon Ekosistemleri Aracılığı ile Değer Yaratmak: Disiplinler Arası Yaklaşımlar Kongresi, İzmir, Turkey, 26 - 27 November 2015, (Full Text)

Gaining Competitive Advantage in Tourism Marketing A Text Mining Approach to Hotel Visitors Reviews in Durrës

DİRSEHAN T.
International Conference for Management, Business and Technology, Durres, Albania, 6 - 07 November 2015, (Full Text)

Profiling online consumers according to their experiences with a special focus on social dimension

DİRSEHAN T., Celik M.
7th International Strategic Management Conference, Paris, France, 30 June - 02 July 2011, vol.24, (Full Text) identifier identifier
Books

The Melody of Omnichannel Customer Experience Management (OCCEM)

DİRSEHAN T., ÇELİK DİRSEHAN M.
in: Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey, Dirsehan Taşkın, Editor, Emerald Publishing Limited, Bingley, pp.1-10, 2020

Metafor Kullanımıyla Marka İmajı Ölçümü: Google ve Yandex

DİRSEHAN T.
Marmara Üniversitesi Yayınevi, 2019

Fuar Organizasyonlarının Makro Düzeyde Sağladığı Ekonomik Katkıların İncelenmesi

DİRSEHAN T.
in: Pazarlama Düşüncesiyle Sürdürülebilir Fuarcılık ve İstihdam, Mehtap SÜmersan Köktürk, Emine Çobanoğlu, Editor, Sokak Yayın Grubu, İstanbul, pp.99-109, 2019 Sustainable Development

İletişim Stratejisi Olarak Ticari Fuarlar

Sümersan Köktürk M., ÇOBANOĞLU E., Torun İ., AYSUNA TÜRKYILMAZ C., DİRSEHAN T., Myftaraj E., et al.
in: Pazarlama Düşüncesiyle Sürdürülebilir Fuarcılık ve İstihdam, Mehtap Sümersen Köktürk ve Emine Çobanoğlu, Editor, Sokak Yayın Grubu, İstanbul, pp.126-145, 2019 Sustainable Development

İkinci El Ürünlerin Fuarcılık Kapsamında Değerlendirilmesi

SÜMERSAN KÖKTÜRK M., DİRSEHAN T.
in: Pazarlama Düşüncesiyle Sürdürülebilir Fuarcılık ve İstihdam, SÜMERSAN KÖKTÜRK MEHTAP ÇOBANOĞLU EMİNE, Editor, Sokak Yayın Grubu, İstanbul, pp.262-267, 2019 Sustainable Development

Gelişmesinin Başında Olan Fuarcılık Sektörüne Sahip Bir Ülke Örneği Olarak Arnavutluk

ERVIN M., DİRSEHAN T.
in: Pazarlama Düşüncesiyle Sürdürülebilir Fuarcılık ve İstihdam, SÜMERSAN KÖKTÜRK MEHTAP ÇOBANOĞLU EMİNE, Editor, Sokak Yayın Grubu, İstanbul, pp.110-124, 2019 Sustainable Development

Fuar Organizasyonlarının Makro Düzeyde Sağladığı Ekonomik Katkıların İncelenmesi

DİRSEHAN T.
in: Pazarlama Düşüncesiyle Sürdürülebilir Fuarcılık ve İstihdam, SÜMERSAN KÖKTÜRK MEHTAP ÇOBANOĞLU EMİNE, Editor, Sokak Yayın Grubu, İstanbul, pp.99-109, 2019 Sustainable Development

İş Modelleri ve Değeri Yakalama

DİRSEHAN T.
in: İnovasyon ve Girişimcilik, A. Esra Aslan, Editor, Nobel Akademik Yayıncılık, Ankara, pp.463-482, 2018

İnovasyon Yönetimini ve Girişimciliği Öğrenme

DİRSEHAN T.
in: İnovasyon ve Girişimcilik, A. Esra Aslan, Editor, Nobel Akademik Yayıncılık, Ankara, pp.483-512, 2018

Small/Medium Sized Enterprises and Customers: A Case From Hospitality Sector

DİRSEHAN T.
in: How Small and Medium-Sized Enterprises (SMEs) Can Be Competitive, Ensari, M. Şebnem Kıygı-Çallı, Meltem, Editor, LIT Verlag, pp.91-103, 2017

Fransa’da Siyasi Gelişmelerde Türk ve Müslümanlara Yönelik Ayrımcılık Vakaları

TINAZ N., DİRSEHAN M., DİRSEHAN T., SAY Ö., ÇOBAN M.
in: Fransa’da Müslümanlara Yönelik Ayrımcılıklar: 2015/2016 Yılları İzleme Raporu, Nuri Tınaz,Meltem Çelik Dirsehan, Semra Meral, Editor, Marmara Üniversitesi Yayınları, İstanbul, pp.37-48, 2017

Fransa’da Ekonomik-İstihdam Hak ve Özgürlükleri: Türk ve Müslüman Toplulukların Durumu

DİRSEHAN T.
in: Fransa daki Müslüman ve Türk Toplulukların Hak ve Özgürlüklerinin Analizi, Nuri Tınaz, Meltem Çelik Dirsehan, Ahmet Uysal, Editor, Marmara Üniversitesi Yayınevi, İstanbul, pp.209-234, 2016

Analyzing Countries for Their Luxury Potentials: A Macromarketing Approach

DİRSEHAN T.
in: Global Marketing Strategies for the Promotion of Luxury Goods, Mosca, F.; R. Gallo, Editor, IGI Global, Hershey, pp.71-91, 2016

Tüketici Zihninde Noktaları Birleştirme Oyunu Marka Kavram Haritaları

DİRSEHAN T.
Beta, İstanbul, 2015

Reklam Etkinliklerinde Ünlü Desteğinin Önemi ve Bir Araştırma

DİRSEHAN T.
Ertem Basım, Ankara, 2015

Yeşil Pazarlama Stratejilerinde Ambalajlama Kararı CamPet Üzerine Bir Araştırma

DİRSEHAN T.
Ertem Basım, Ankara, 2015

An Application of Text Mining to Capture and Analyze eWOM: A Pilot Study on Tourism Sector

DİRSEHAN T.
in: Capturing Analyzing and Managing Word of Mouth in the Digital Marketplace, Rathore Sumangla, Panwar Avinash , Editor, IGI Global, pp.168-186, 2015

Çevrimiçi Satışa İlişkin Çıkarımlar

KÖKTÜRK M. S., ÇOBANOĞLU E., DİRSEHAN T.
in: Çevrimiçi Satış Bugünden Geleceğe Bir Potansiyel, , Editor, Nobel, Ankara, pp.207-211, 2015

Building Innovative Competitive Advantage in the Minds of Customers

DİRSEHAN T.
in: Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation, Brem Alexander, Viardot Éric, Editor, Springer, pp.75-93, 2015

Müşteri Deneyimlerinin Geliştirilmesinde Müşteri İlişkileri Yönetiminin Rolü

DİRSEHAN T.
in: İlişkisel Pazarlamada Seçme Konular, Erdoğmuş İrem Eren, Gülsoy Tanses Yasemin, Editor, Beta, İstanbul, pp.121-129, 2015

New Born Markets-Enlarging the Vision of Marketing

Erdoğmuş Z. İ. (Editor), Sümersan Köktürk M. (Editor), Çobanoğlu E. (Editor), Yalçın A. M. (Editor), Dirsehan T. (Editor)
Beta Basım Yayım Dağıtım, İstanbul, 2014

Örneklerle Temel Deneyimsel Pazarlama

Dirsehan T.
İkinci Adam Yayınları, İstanbul, 2010
Metrics

Publication

72

Citation (WoS)

118

H-Index (WoS)

6

Citation (Scopus)

323

H-Index (Scopus)

7

Citation (Scholar)

494

H-Index (Scholar)

7

Citiation (TrDizin)

1

H-Index (TrDizin)

1

Citation (Sobiad)

216

H-Index (Sobiad)

8

Citiation (Sum Other)

16

Total Citation Count

1168

Project

7

Thesis Advisory

16

Open Access

9
UN Sustainable Development Goals