General Information

Institutional Information: Faculty Of Business Administration, Business Administration, Department Of Marketing
Research Areas: Marketing, Management Information Systems, Strategic Marketing and Brand Management

Metrics

Publication

63

Citation (WoS)

82

H-Index (WoS)

5

Citation (Scopus)

104

H-Index (Scopus)

6

Project

6

Thesis Advisory

11

Open Access

7
UN Sustainable Development Goals