Yayınlar & Eserler

Diğer Dergilerde Yayınlanan Makaleler

Marka İmajı: Göbeklitepe ile Stonehenge Arkeoloji Alanlarının Marka İmajı Açısından Betimsel Analizi

Uluslararası Ekonomi Siyaset İnsan ve Toplum Bilimleri Dergisi, cilt.3, sa.4, ss.291-310, 2020 (Diğer Kurumların Hakemli Dergileri)

Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic

Transnational Marketing Journal, cilt.8, sa.2, ss.135-160, 2020 (Diğer Kurumların Hakemli Dergileri)

Sağlıklı Yaşam Pazarlaması Açısından Kamu Spotları: “Obezite ile Mücadele Hareketi Kampanyası” Örnek Olay İncelemesi

Journal of Health and Sport Sciences, cilt.2, sa.3, ss.109-117, 2019 (Diğer Kurumların Hakemli Dergileri)

Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

Sosyal Medyada Artırılmış Gerçeklik Reklam Kampanyaları ve Gazlı İçecek Sektöründe Karşılaştırmalı Analiz

International Online Conference on Economics and Social Sciences(Cyprus Science University / KYRENIA/ Cyprus), KYRENIA, Kıbrıs (Kktc), 8 - 09 Eylül 2020, ss.84

Effects On Experience Value Of Augmented Reality (Ar) Experience A Research On Ar Menu Application

3rd Taste of City Food and Place Marketing Conference 2018, Antalya, Türkiye, 4 - 05 Ekim 2018, ss.35-36

”Turkish Coffee” As A Cultural Product and Competitive Analysis for Turkish Coffee

3rd Taste of City Food and Place Marketing Conference 2018 (Akdeniz University / Antalya/ TURKEY), Antalya, Türkiye, 4 - 05 Ekim 2018, ss.26-27

AUGMENTED REALITY APPLICATION USING IN MARKETING EDUCATION AND A RESEARCH

International Conference on Research in Education and Science (ICRES 2017), 18 - 21 Mayıs 2017, ss.51

A Review of International Volunteers as a Transnational Consumer Type and a Case Study

The Migration Conference 2017, Atina, Yunanistan, 23 - 26 Ağustos 2017, ss.164-167

Icon Brands

4th International Conference on Turkey and Turkish Studies, 19 - 22 Haziran 2017

Icon Brands in Destination Marketing and Istanbul Case Study

4th International Conference on Turkey and Turkish Studies, 19 - 22 Haziran 2017, ss.42

Measuring Attitudes Towards Augmented Reality Practices on Transnational Consumers

Turkish Migration Conference 2015, Praha, Çek Cumhuriyeti, 25 - 27 Haziran 2015, ss.11-12

The Relationship between Turkish Consumers Shopping Values and Attitudes to debt in Foreign Countries

International Conference Turkish Migration in Europe Projecting The Next 50 Years, London, İngiltere, 7 - 09 Aralık 2012, ss.31

Uygulama ve Akademik Yönüyle Pazarlama Tarihine Bir Bakış

15. Ulusal Pazarlama Kongresi (Dokuz Eylül Üniversitesi), İzmir, Türkiye, 26 - 29 Ekim 2010, ss.369-386

Kitap & Kitap Bölümleri

Fiyat

Pazarlama, Serpil Ünal Kestane, Editör, Nobel, Ankara, ss.169-190, 2020

Ürün

Pazarlama, Serpil Ünal Kestane, Editör, Nobel, Ankara, ss.143-168, 2020

COVID-19, ENTREPRENEURSHIP AND MARKETING

COVID-19 AND NEW BUSINESS ECOSYSTEM, Asst. Prof. Dr. Duygu HIDIROGLU, Asst. Prof. Dr. Semih Serkant AKTUG, Asst. Prof. Dr. Osman YILMAZ, Editör, Gazi Kitabevi, Ankara, ss.347-370, 2020

Aile İşletmelerinde Pazarlama Stratejileri

Aile İşletmelerinde Pazarlama ve Marka Yönetimi, Dr. Öğr. Üyesi Osman YILMAZ, Dr. Öğr. Üyesi Osman ÖZDEMİR, Editör, Kriter Yayınevi, İstanbul, ss.1-19, 2020

Icon Brand in Destination Marketing and the Istanbul Case Study

Turkey and Turkish Studies. Special Edition, Uydaci Mert, Editör, ATINER, ss.3-12, 2019

Kültür Pazarlaması

Türkmen Kitabevi, İstanbul, 2017

Growing Concept in Retailing: Shopping Malls in Istanbul between 2004-2014

Special Topics in Economics Management, Foster Elvis C., Tzempelikos Nektarios, Sakellariou Chris, Andrikopoulos Panagiotis, Editör, Greece by the Athens Institute for Education and Research, Atina, ss.83-99, 2017

Growing Concept in Retailing: Shopping Malls in Istanbul between 2004-2014

Special Topics in EconomicsManagement, Foster Εlvis C.,Tzempelikos Nektarios, Sakellariou Chris, Andrikopoulos Panagiotis, Editör, Greece by the Athens Institute for Education and Research, Athens, ss.83-99, 2017

The Measurement of Turkish Consumers’ Attitudes Towards Neuromarketing With Fmri Method

Marketing in Transition,Scarcity and Globalism & Sustainbility, NİKOLAPapaolus, Editör, Springer, London/Berlin , Athens, ss.1-15, 2015

The Measurement of Turkish Consumers’ Attitudes towards Neuromarketingwith fMRI Method

Developments in Marketing Science:Proceedings of the Academy of Marketing Science, Campbell Colin L., Editör, Springer, ss.44-49, 2015