Managerial Experience
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2017 - 2019 Head of Department
Marmara University, Faculty of Business Administration, İşletme Bölümü (İngilizce)
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2015 - 2017 Fakülte Yönetim Kurulu Üyesi
Marmara University, Faculty of Business Administration, Business Administration
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2014 - 2015 Deputy Head of Department
Marmara University, Faculty of Business Administration, İşletme Bölümü (İngilizce)
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2009 - 2012 Erasmus Program Institutional Coordinator
Marmara University, Faculty of Business Administration, İşletme Bölümü (İngilizce)
Courses
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Postgraduate MARKETING MANAGEMENT FOR SERVICES
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Undergraduate BRAND MANAGEMENT
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Postgraduate TOPICS IN MARKETING
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Postgraduate BRAND MANAGEMENT
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Undergraduate INTRODUCTION TO MARKETING
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Postgraduate STRATEGIC BRAND MANAGEMENT
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Postgraduate MARKA YÖNETİMİ
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Postgraduate SERVICES MARKETING
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Postgraduate MÜŞTERİ İLİŞKİLERİ YÖNETİMİ
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Postgraduate STRATEGY DEVELOPMENT FOR MARKETING
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Undergraduate SOCIAL WORK PRACTICES
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Undergraduate SERVICES MARKETING
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Undergraduate MARKETING RESEARCH
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Postgraduate PRINCIPLES OF MARKETING
Advising Theses
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WHAT MOTIVATES CONSUMERS TO DO ONLINE LUXURY SHOPPING? TECHNOLOGY ACCEPTANCE MODEL APPROACH
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UNDERSTANDING CONSUMER MOTIVATIONS TO ENGAGE IN E-SPORTS
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The Democratization of Luxury: Profiling Fashion Consumers
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THE IMPACT OF SOCIAL MEDIA AND ITS ROLE ON SMEs' B2B MARKETING
M.HASSAN(Student), Postgraduate, 2019 -
Earned or owned media: Which effects trust-loyalty relationship more?
E.KALAYCI(Student), Postgraduate, 2018 -
Impact of brand love on focal online and offline consumer behavior outcomes
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Understanding luxury consumption drivers
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Impact of employee well-being projects on brand management
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Analyzing the factors that affect the luxury brand extension attitude: The context of complements, substitutes and transfers
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Impact of university brand personality on human resources recruitment process
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The effects of celebrity endorsers on green and eco-friendly products
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The effects of sport sponsorship on attitudes of consumers and purchase intention
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Voluntary simplicity in Turkey: A segmentation approach
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Motivations of mobile check-in application users: A consumer behaviour approach
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Social media marketing: Exploring the user typology in Turkey
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The role of personality congruence, perceived quality and brand prestige on brand loyalty
