Yayınlar & Eserler

SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler

Drivers of successful luxury fashion brand extensions: cases of complement and transfer extensions

JOURNAL OF FASHION MARKETING AND MANAGEMENT, cilt.22, ss.476-493, 2018 (SSCI İndekslerine Giren Dergi) identifier identifier

Internationalization of Emerging Market Firms The Case of Turkish Retailers

International Marketing Review, cilt.27, ss.316-337, 2010 (SSCI İndekslerine Giren Dergi) identifier identifier

International strategies of emerging market firms Standardization in brand management revisited

EUROPEAN JOURNAL OF MARKETING, cilt.44, ss.1410-1436, 2010 (SSCI İndekslerine Giren Dergi) identifier identifier

sing associations to create positive brand attitude for generation Y consumers Application in fashion retailing

Suleyman Demirel University Journal of Faculty of Economics Administrative Sciences, ss.15, 2009 (SCI Expanded İndekslerine Giren Dergi)

Diğer Dergilerde Yayınlanan Makaleler

What Makes Consumers Recall Banner Ads in Mobile Applications

EMAJ: Emerging Markets Journal, cilt.7, ss.11-16, 2017 (Diğer Kurumların Hakemli Dergileri)

Exploring local vs global brand associations in an emerging market using BCM technique

QUALITATIVE MARKET RESEARCH, cilt.20, ss.266-288, 2017 (ESCI İndekslerine Giren Dergi) identifier identifier

The effect of social media marketing on brand trust and brand loyalty for hotels

INFORMATION TECHNOLOGY & TOURISM, cilt.16, ss.249-263, 2016 (ESCI İndekslerine Giren Dergi) identifier identifier

Hedonic, Utilatarian, Symbolic Drives Behind Place Check-in Activity of Mobile Consumers

Marmara Business Review, cilt.1, ss.63-79, 2016 (Diğer Kurumların Hakemli Dergileri)

The impacts of fans sincerity perceptions and social media usage on attitude toward sponsor

Sport, Business and Management: An International Journal, cilt.6, ss.36-54, 2016 (Diğer Kurumların Hakemli Dergileri) identifier identifier

Exploring Dimensions of Brand Personality for Generation Y in the Apparel Market

Journal of Global Fashion Marketing: Bridging Fashion and Marketing, cilt.6, ss.150-161, 2015 (Diğer Kurumların Hakemli Dergileri) identifier identifier

Understanding Levels of Voluntary Simplicity in Turkey

Bogazici Journal: Review of Social, Economic and Administrative Studies, cilt.29, ss.1-19, 2015 (Diğer Kurumların Hakemli Dergileri) Creative Commons License identifier

Corporate Investment in Sports Sponsorship and Its Evaluation

Athens Journal of Sports, cilt.1, ss.173-188, 2014 (Diğer Kurumların Hakemli Dergileri)

Managing an Arts Brand The Case of Ara Güler

International Journal of Liberal Arts and Social Science, cilt.2, ss.31-46, 2014 (Diğer Kurumların Hakemli Dergileri)

Creating Environmentally Responsible Consumers Through Recycling A Segmentation Approach

Journal of Global Strategic Management, cilt.8, ss.36-44, 2013 (Diğer Kurumların Hakemli Dergileri)

Social Media Marketing Exploring the User Typology in Turkey

International Journal Of Technology Marketing, cilt.8, ss.254-271, 2013 (Diğer Kurumların Hakemli Dergileri)

The Role of Personality Congruence Perceived Quality and Prestige on Ready to Wear Brand Loyalty

Journal of Fashion Marketing Management, cilt.16, ss.399-417, 2012 (Diğer Kurumların Hakemli Dergileri) identifier

Turkish Airlines Strong Wings Get Crashed in Amsterdam

Journal of Case Research, cilt.3, ss.105-123, 2012 (Diğer Kurumların Hakemli Dergileri)

Revisiting Relationship Marketing in Emerging Markets The Case of Turkish Exporters

Boğaziçi Journal, cilt.26, ss.81-101, 2012 (Diğer Kurumların Hakemli Dergileri)

Müşteri Faydasının Müşteri Tatmini ve Bağlılığı Üzerine Etkisi Organiza Gıda Perakende Örneği

Marmara Üniversitesi İİBF Dergisi, cilt.26, ss.384-396, 2009 (Diğer Kurumların Hakemli Dergileri)

Using Associations to Create Positive Brand Attitude for Generation Y Consumers Application in Fashion Retailing

Süleyman Demirel Üniversitesi İİBF Dergisi, cilt.14, ss.261-276, 2009 (Diğer Kurumların Hakemli Dergileri)

Determining Customer Expectations in Real Estate A Potential Market for Istanbul

Journal of Global Strategic Management, cilt.2, ss.38-47, 2008 (Diğer Kurumların Hakemli Dergileri)

Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

Branded Instagram Accounts: What is Needed Fer Better Engagement Results?

10th EMAC Regional Conference, Sankt-Peterburg, Rusya, 25 - 27 Eylül 2019, ss.112

Earned or Owned Media: Which Effects Performance Better?

26th EBES Conference, Prag, Çek Cumhuriyeti, 24 - 26 Ekim 2018 identifier

Youtubers: Why do Consumers Watch Their Videos and How Are They Influenced?

14th INTERNATIONAL STRATEGICMANAGEMENT CONFERENCE, 12 - 14 Temmuz 2018

Determining Service Quality Dimensions of Social Commerce Websites

13th International Strategic Management Conference, 6 - 08 Temmuz 2017

Determining Service Quality Dimensions of Social Commerce Websites

13th International Strategic Management Conference, Podgorica, Sırbistan Ve Karadağ, 6 - 08 Temmuz 2017, ss.165-174

Impact of Brand Love on Offline Focal Consumer Behavior Outcomes

22nd Eurasia Business and Economics Conference (EBES), 24 - 26 Mayıs 2017

Attractive or Credible Celebrities: Who Endorses Green Products Better?

12th International Strategic Management Conference (ISMC), Antalya, Türkiye, 28 - 30 Ekim 2016, cilt.235, ss.587-594 identifier

Impact of corporate wellness projects on internal marketing

24thEuropean Academy of Sports Management Conference, VARŞOVA, Polonya, 7 - 10 Eylül 2016

What Makes Consumers Recall Banner Ads in Mobile Application

45th European Marketing Academy Conference (EMAC), Oslo, Norveç, 24 - 27 Haziran 2016

Analyzing the factors that affect the luxury brand extension attitude

2016 Monaco Symposium on Luxury, MONAKO, MONAKO, 7 - 08 Nisan 2016

Understanding university brand loyalty the mediating role of attitudes towards the department and university

5th International Conference on Leadership, Technology, Innovation and Business Management, 10 - 12 Aralık 2015, ss.362-371

The Relationship Between Corporate Sponsorship and Organizational Commitment

23rd European Academy of Sports Management Conference, Dublin, İrlanda, 9 - 13 Eylül 2015

Drivers of Social Commerce Through Brand Engagement

11th International Strategic Management Conference, Vienna, Avusturya, 23 - 25 Temmuz 2015, cilt.207, ss.189-195 identifier

How to Catch Mobile Users Attention to In App Banner Ads

44th European Marketing Academy Conference (EMAC), 26 - 29 Mayıs 2015

Why Do People Check in Venues A Consumer Behavior Approach

15th Eurasia Business and Economics Conference (EBES), 8 - 10 Ocak 2015, ss.560-565

Fans Response to Sport Sponsorship and Its Evaluation

22nd European Academy of Sports Management Conference, 9 - 12 Eylül 2014, ss.112-113

The impact of social media marketing on brand loyalty

8th International Strategic Management Conference, Barcelona, İspanya, 21 - 23 Haziran 2012, cilt.58, ss.1353-1360 identifier

Online Group Buying What is There for the Consumers

7th International Strategic Management Conference, 30 Haziran - 02 Temmuz 2011, cilt.24, ss.308-316 identifier identifier

Kitap & Kitap Bölümleri

Ticari Fuarlar Katılımcı Firmaların Markalaşma Sürecine Nasıl Etki Eder?

Pazarlama Düşüncesiyle Sürdürebilir Fuarcılık ve İstihdam, Mehtap Sümersan Köktürk,Emine Çobanoğlu, Editör, Sokak Yayın Grubu, İstanbul, ss.146-159, 2019

Türk Markalarının Uluslararası Pazarlarda Durum Analizi

Pazarlamada Yeni Yaklaşımlar ile Üstünlük Sağlama, Bilgin F.Z., Çobanoğlu E., Yalçın M., Editör, Beta, ss.27-42, 2019

SMes and Substitutes

How Small and Medium-Sizedf Enterprises (SMEs) can be competitive, M. Şebnem Ensari Meltem Kiygi-Calli, Editör, LIT Verlag GmbH Co. KG Wien, Zürich, ss.71-89, 2018

The Impact of Social Media on Social Movements: The Case of Anti-Consumption

Online Communities as Agents of Change and Social Movements, Steven Gordon, Editör, IGI Global, Hershey, ss.224-252, 2017

The Impact of Social Media on Social Movements: The Case of Anti-Consumption

Online Communities as Agents of Social Change and Social Movements, Steven Gordon, Editör, IGI Global, ss.224-252, 2017

Uluslararası Pazarlarda İlişkisel Pazarlama

İlişkisel Pazarlamada Seçme Konular, İrem Eren-Erdoğmuş, Tanses Gülsoy, Editör, BETA, ss.93-108, 2015

Sosyal Medyada Ticaret: Instagram Üzerinden Satış

Çevrimiçi Satış Bugünden Geleceğe Bir Potansiyel, Mehtap Köktürk, Emine Çobanoğlu, Taşkın Dirsehan, Editör, NOBEL AKADEMİK, ss.89-106, 2015

Müşterilerle Uzun Dönemli İlişki Geliştirmek İçin İtibar Yönetimi

İtibar Yönetimi, Haluk Sümer, Helmut Pernsteiner, Editör, Beta, ss.85-110, 2014

Gönüllü Sadelik Akımının Pazarlama Açısından Değerlendirilmesi

Pazarlama Vizyonunu Geliştiren Yeniden Doğan Pazarlar, Mehtap Köktürk, Emine Çobanoğlu, Müge Yalçın, İrem Eren Erdoğmuş, Taşkın Dirsehan, Editör, BETA, ss.173-195, 2014

Success in Philantrophic Corporate Social Responsibility

Corporate Social Responsibility in the Global Business World, Aslı Yüksel Mermod, Samuel O. Idowu, Editör, Springer, ss.271-286, 2014

Öğrencilerinin Algısında Bir Kişisel Marka: Prof. Dr. Mehtap Sümersan Köktürk

21. Yüzyılda Pazarlama ve Yönetim Sezgileri, E. Cobanoglu,Z. Bilgin,and S. Gurdal, Editör, Detay, İstanbul, ss.3-16, 2013

Uluslararası Pazarlarda Tutundurma

Uluslararası Pazarlama, Şafak Aksoy, Gülfidan Barış, Editör, Anadolu Üniversitesi, ss.158-182, 2013

Değer, Tatmin ve Bağlılık: Genel Bilgiler ve Kavramsal lişkiler

Benim Maasimi Kim Oduyor Musteri, Sehavet Gürdal, Editör, Yaprak Yayinlari, ss.177-206, 2009

Birleşme ve Devralmalarda Uluslararası Boyut ve Pazarlama Yansımaları

Birleşme ve Devralmalar, Haluk Sümer, Helmut Pernsteiner, Editör, BETA, ss.29-42, 2004

International Market Entry and Expansion Strategies of Anadolu Efes

Drivers of Global Business Success, Zeynep Bilgin, Ven Sriram, Gerhard Wührer, Editör, Palgrave Macmillan, ss.168-181, 2004