Yayınlar & Eserler

SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler

Influence of Social Media Based Brand Communities on Brand Trust

Europian Journal of Business and Management, cilt.8, ss.67-74, 2016 (SCI İndekslerine Giren Dergi)

Diğer Dergilerde Yayınlanan Makaleler

Web Sitesi İçeriğinin E-Perakendeciliğin Kullanıcı Kabulüne Etkisi

TURKISH JOURNAL OF MARKETING, cilt.3, ss.108-126, 2018 (Diğer Kurumların Hakemli Dergileri)

The Relationship between Experiential Marketing and Corporate Reputation: A Research on Turkish Operator Companies

European Journal of Interdisciplinary Studies, cilt.4, ss.7-14, 2018 (Diğer Kurumların Hakemli Dergileri)

The Relationship with Ad Clicks and Purchase Intention: An Empiricial Study of Online Consumer Behaviour

European Journal of Economics and Business Studies, cilt.9, ss.25-33, 2017 (Diğer Kurumların Hakemli Dergileri)

Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

On The İmpact Of Service Quality And Perceived Service Value On Customer Satisfaction And Loyalty

Case Of Healthcare Institution 3rd Annual Internatıonal Conference On Socıal Scıences Aıcss, Türkiye, 10 - 12 Ekim 2017

Are private shopping sites really satisfied customers?

Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM), Madrid, İspanya, 1 - 04 Eylül 2014, cilt.175, ss.84-89

The Effects of Personality Traits and Website Quality on Online Impulse Buying

Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM), Madrid, İspanya, 1 - 04 Eylül 2014, cilt.175, ss.98-105

Which dimensions affect private shopping e-customer loyalty?

9th International Strategic Management Conference, Riga, Letonya, 27 - 29 Haziran 2013, cilt.99, ss.420-427

The Role of Social Media in Strengthening The Brand Image of Firms: Global Practices in the Telecom Sector

International Conference of New Media and Interactivity, İstanbul, Türkiye, 28 - 30 Nisan 2010

Gender Differences In Beliefs, Attitudes And Behaviours Of Turkish Internet Users Through The Web Advertising

Yeni İletişim Ortamları ve Etkileşim Uluslararası Konferansı, İstanbul, Türkiye, 1 - 03 Kasım 2006, ss.506-515

Kitap & Kitap Bölümleri