SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler
Influence of Social Media Based Brand Communities on Brand Trust
Europian Journal of Business and Management
, cilt.8, ss.67-74, 2016 (SCI-Expanded)
Diğer Dergilerde Yayınlanan Makaleler
YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA
Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi
, cilt.46, sa.1, ss.20-43, 2024 (Hakemli Dergi)
The Relationship with Ad Clicks and Purchase Intention: An Empiricial Study of Online Consumer Behaviour
European Journal of Economics and Business Studies
, cilt.9, ss.25-33, 2017 (Hakemli Dergi)
Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar
A Study on Consumers' Intentions to Reuse Mobile Apparel Applications
39th EBES CONFERENCE - ROME, Rome, İtalya, 6 - 08 Nisan 2022, ss.73
The research on the impact of service quality and perceived service value on customer satisfaction and loyalty : Case of Healthcare Institution
3rd Annual International Conference on Social Sciences, 26 - 28 Ekim 2017
On The İmpact Of Service Quality And Perceived Service Value On Customer Satisfaction And Loyalty
Case Of Healthcare Institution 3rd Annual Internatıonal Conference On Socıal Scıences Aıcss, Türkiye, 10 - 12 Ekim 2017
The research on the relationship between internal marketing strategies and internal service quality through the perspectiveof five factor personality traits among employees
2nd ANNUAL INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES, 02 Haziran 2016 - 02 Haziran 2017
The Role of Social Media in Strengthening The Brand Image of Firms: Global Practices in the Telecom Sector
International Conference of New Media and Interactivity, İstanbul, Türkiye, 28 - 30 Nisan 2010
Gender Differences In Beliefs, Attitudes And Behaviours Of Turkish Internet Users Through The Web Advertising
Yeni İletişim Ortamları ve Etkileşim Uluslararası Konferansı, İstanbul, Türkiye, 1 - 03 Kasım 2006, ss.506-515
Kitap & Kitap Bölümleri
Designing and Deploying RFID Applications
InTech, Suceava, 2011
Satış Geliştirme Faaliyetlerinin Müşteri Davranışları Üzerine Etkisi
Beta Basım Yayım Dağıtım, İstanbul, 2010
İkinci Medya Çağında İnternet
Alfa Basım Yayım, İstanbul, 2010
Benim Maaşımı Kim Ödüyor? Müşteri
Yaprak Yayınları, İstanbul, 2009
İSTANBUL TİCARET ODASI İŞLETMELERİN TÜKETİCİ ODAKLI MARKA STRATEJİSİ
İstanbul Ticaret Odası, İstanbul, 2006