The Role of Social Media in Strengthening The Brand Image of Firms: Global Practices in the Telecom Sector

ERDEM Ş., TÜZEL URALTAŞ K. N.

International Conference of New Media and Interactivity, İstanbul, Turkey, 28 - 30 April 2010, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: İstanbul
• Country: Turkey
• Marmara University Affiliated: Yes