Publications & Works

Articles Published in Other Journals

TÜKETİCİLERİN İLGİLENİM DÜZEYLERİNE GÖRE ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ VE SADAKATE ETKİSİ

Marmara Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.28, no.1, pp.227-259, 2010 (Refereed Journals of Other Institutions)

Refereed Congress / Symposium Publications in Proceedings

Competition Elements in the Marine Aquaculture Industry: A Research on Turkey

EAFE 2019 Conference, Santiago de Compostela, Spain, 2 - 05 April 2019

Dominance or Effectiveness? Which is More Important in Brand Personality Decisions?

5th International Conference on Turkey and Turkish Studies, 2 - 05 July 2018 identifier identifier identifier

Perception of Competition in the Marine Fish Culture Industry in Turkey

18th International Conference the Theme is ”Challenging new frontiers in the global seafood sector – a Northern Enlightenment, Aberdeen, United Kingdom, 12 - 15 July 2016

Books & Book Chapters

İnfluencer Pazrarlama ve Markalama

in: Masamızda Marka Sohbetleri 2, F. Müge Arslan, Editor, Beta Basım Yayım Dağıtım AŞ, İstanbul, pp.133-159, 2018

B2B Markets and Business Buying Behavior

in: Principles of Marketing, Sevgi Ayşe Öztürk, Editor, T.C. ANADOLU UNIVERSITY PUBLICATION NO: 3805, Eskişehir, pp.134-159, 2018

Sembolik Bir İletişim Aracı Olarak Markalar

in: Masamızda Marka Sohbetleri 2, Fatma Müge Arslan, Editor, Beta Basım Yayım Dağıtım, İstanbul, pp.235-259, 2018

Mağazacılıkta Atmosfer

Beta Yayınları, İstanbul, 2011

ALGILAMA YÖNETİMİ

in: Benim Maaşımı Kim Ödüyor Müşteri, Sahavet Gürdal, Editor, Yaprak Yayınları, İstanbul, pp.147-176, 2009