Publications & Works

Publication Network
Articles Published in Other Journals

THE ANTECEDENTS OF CUSTOMER EXPERIENCE IN MOBILE BANKING AND THEIR EFFECT ON CUSTOMER EXPERIENCE AND LOYALTY INTENTION

SUBAŞI Ö., Arslan F. M.
Journal of research in business (online) , vol.8, no.1, pp.279-316, 2023 (Peer-Reviewed Journal) Creative Commons License identifier

TÜKETİCİLERİN İLGİLENİM DÜZEYLERİNE GÖRE ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ VE SADAKATE ETKİSİ

ARSLAN F. M., BAKIR N. O.
Marmara Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , vol.28, no.1, pp.227-259, 2010 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences

Competition Elements in the Marine Aquaculture Industry: A Research on Turkey

UZMANOĞLU M. S., ARSLAN F. M.
EAFE 2019 Conference, Santiago de Compostela, Spain, 2 - 05 April 2019, (Summary Text)

Dominance or Effectiveness? Which is More Important in Brand Personality Decisions?

ALTUNA O., ARSLAN F. M.
5th International Conference on Turkey and Turkish Studies, 2 - 05 July 2018, (Full Text) identifier identifier identifier

The Role of Nostalgia Proneness in the Effect of Brand Image, Corporate Image, Brand Trust and Involvement on Emotional Attachment: Global vs Local Brand

ARSLAN F. M., ALTUNA O.
Innovation and Global Issues in Social Sciences III Kongresi, Patara, Turkey, 26 - 29 April 2018, (Summary Text)

Positioning of Fashion Denim Brands According to Consumers’ Perceptions: A Comparison Based on Attribute Based and Similarity Based Approaches to Perceptual Mapping

ARSLAN F. M., KARA A.
Innovation and Global Issues in Social Sciences 2017, Antalya, Turkey, 27 - 29 April 2017, pp.486-489, (Summary Text)

Perception of Competition in the Marine Fish Culture Industry in Turkey

UZMANOĞLU M. S., ARSLAN F. M.
18th International Conference the Theme is ”Challenging new frontiers in the global seafood sector – a Northern Enlightenment, Aberdeen, United Kingdom, 12 - 15 July 2016, (Summary Text)

Positioning of Campuses and Academic Units in terms of Satisfaction A Research on Marmara University Marmara University School of Business Administration Istanbul June 19 21 2013

ÖZNAZ D., TEKTAŞ N., UZMANOĞLU M. S., ACAR BÜYÜKPEHLİVAN G., YALÇIN F. A., ARSLAN F. M.
European Conference on Social Science Research, 19 - 21 September 2013, (Full Text)
Books

İnfluencer Pazrarlama ve Markalama

ARSLAN F. M.
in: Masamızda Marka Sohbetleri 2, F. Müge Arslan, Editor, Beta Basım Yayım Dağıtım AŞ, İstanbul, pp.133-159, 2018

B2B Markets and Business Buying Behavior

ARSLAN F. M.
in: Principles of Marketing, Sevgi Ayşe Öztürk, Editor, T.C. ANADOLU UNIVERSITY PUBLICATION NO: 3805, Eskişehir, pp.134-159, 2018

Sembolik Bir İletişim Aracı Olarak Markalar

ERGEN A., YAVUZALP MARANGOZ A., ÖZÇELİK A. B., TELCİ E. E., ARIKAN E., BOZKURT BEKOĞLU F., et al.
in: Masamızda Marka Sohbetleri 2, Fatma Müge Arslan, Editor, Beta Basım Yayım Dağıtım, İstanbul, pp.235-259, 2018

ENDÜSTRİYEL PAZARLAMA REKABETSEL YAKLAŞIM

ARSLAN F. M.
BETA YAYINLARI, İstanbul, 2012

Mağazacılıkta Atmosfer

ARSLAN F. M.
Beta Yayınları, İstanbul, 2011

ALGILAMA YÖNETİMİ

ARSLAN F. M.
in: Benim Maaşımı Kim Ödüyor Müşteri, Sahavet Gürdal, Editor, Yaprak Yayınları, İstanbul, pp.147-176, 2009
Metrics

Publication

41

Citation (WoS)

15

H-Index (WoS)

2

Citation (Scopus)

75

H-Index (Scopus)

4

Citation (Scholar)

52

H-Index (Scholar)

2

Citiation (TrDizin)

9

H-Index (TrDizin)

2

Citiation (Sum Other)

41

Project

3

Thesis Advisory

34

Open Access

28
UN Sustainable Development Goals