The Role of Nostalgia Proneness in the Effect of Brand Image, Corporate Image, Brand Trust and Involvement on Emotional Attachment: Global vs Local Brand


ARSLAN F. M. , ALTUNA O.

Innovation and Global Issues in Social Sciences III Kongresi, Patara, Türkiye, 26 - 29 Nisan 2018

  • Basıldığı Şehir: Patara
  • Basıldığı Ülke: Türkiye