Positioning of Fashion Denim Brands According to Consumers’ Perceptions: A Comparison Based on Attribute Based and Similarity Based Approaches to Perceptual Mapping


ARSLAN F. M. , KARA A.

Innovation and Global Issues in Social Sciences 2017, Antalya, Türkiye, 27 - 29 Nisan 2017, ss.486-489

  • Basıldığı Şehir: Antalya
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.486-489