The Impact of Brand Love on Constructive and Defensive eWOM Intentions of Consumers: The Moderating Role of eWOM Valence

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ERDOĞMUŞ Z. İ., TEKBIYIK K.

Boğaziçi Journal, Review of Social, Economic and Administrative Studies, cilt.34, sa.1, ss.68-82, 2020 (Scopus)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 34 Sayı: 1
• Basım Tarihi: 2020
• Doi Numarası: 10.21773/boun.34.1.4
• Dergi Adı: Boğaziçi Journal, Review of Social, Economic and Administrative Studies
• Derginin Tarandığı İndeksler: Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, EconLit, Geobase, TR DİZİN (ULAKBİM)
• Sayfa Sayıları: ss.68-82
• Marmara Üniversitesi Adresli: Evet