How to increase the awareness of in-app mobile banner ads: exploring the roles of banner location, application type and orientation

ÇİÇEK M., ERDOĞMUŞ Z. İ., DAŞTAN İ.

International Journal Of Mobile Communications, cilt.16, ss.153, 2018 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 16
  • Basım Tarihi: 2018
  • Doi Numarası: 10.1504/ijmc.2018.089757
  • Dergi Adı: International Journal Of Mobile Communications
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Emerging Sources Citation Index (ESCI), Scopus, PASCAL, Aerospace Database, Business Source Elite, Business Source Premier, Communication & Mass Media Index, Communication Abstracts, Compendex, Educational research abstracts (ERA), INSPEC, Metadex, Civil Engineering Abstracts
  • Sayfa Sayıları: ss.153
  • Anahtar Kelimeler: digital ads, in-app advertising, mobile ads, mobile applications, mobile banner, IMPACT
  • Marmara Üniversitesi Adresli: Evet