Publications & Works

Articles Published in Other Journals

Why Do Generation Y Consumers Adopt Online Luxury Technologies: A Values Approach

ERDOĞMUŞ Z. İ. , ESKİYENENTÜRK G., KARAKAYA M.
Australasian Marketing Journal, vol.29, pp.341-353, 2021 (Journal Indexed in ESCI) identifier identifier

The Impact of Brand Love on Constructive and Defensive eWOM Intentions of Consumers: The Moderating Role of eWOM Valence

ERDOĞMUŞ Z. İ. , TEKBIYIK K.
Boğaziçi Journal, Review of Social, Economic and Administrative Studies, vol.34, no.1, pp.68-82, 2020 (Other Refereed National Journals) identifier

How to increase the awareness of in-app mobile banner ads: exploring the roles of banner location, application type and orientation

ÇİÇEK M., ERDOĞMUŞ Z. İ. , DAŞTAN İ.
International Journal Of Mobile Communications, vol.16, pp.153, 2018 (Journal Indexed in ESCI) identifier identifier

Books & Book Chapters

Selected Topics in Relationship Marketing

Erdoğmuş Z. İ. (Editor) , Gülsoy T. Y. (Editor)
Beta Basım Yayım Dağıtım, İstanbul, 2015

New Born Markets-Enlarging the Vision of Marketing

Erdoğmuş Z. İ. (Editor) , Sümersan Köktürk M. (Editor), Çobanoğlu E. (Editor) , Yalçın A. M. (Editor) , Dirsehan T. (Editor)
Beta Basım Yayım Dağıtım, İstanbul, 2014

Küçük ve Orta Ölçekli Aile Işletmelerinde Büyüme

AVCI E. , ERGUN H. S. , DAL S. , ERDOĞMUŞ Z. İ. , TÜRKOĞLU UTKU F. , YENER M. İ.
Yalın Yayıncılık, 2009