Having completed my BA and MA in Cultural Studies at Sabancı University in Istanbul, I gained my Ph.D. degree in Advertising at Marmara University Faculty of Communication in Istanbul.
During my Ph.D. research, I studied the commodification of social movements from a critical advertising and branding perspective. After gaining my Ph.D. degree in 2015, I continued my postdoctoral work as a research assistant at the Department of Advertising on the critical studies of advertisements from critical/cultural studies perspectives. This period was also a stage when I successfully finished my first book project in Turkish, “Nation Branding: Theory and Practice”, which is the first book in the subject written in Turkish.
After working as a research assistant for 5 years, I was appointed as an assistant professor in March 2018. In 2018, I was granted the title of "associate professor" by the Turkish Higher Education Council after a positive decision made by the jury who assessed my overall work. In the same year, my first book in English, "Media Representations of the Cultural Other in Turkey", was published by Palgrave Macmillan. I am currently working as an associate professor in the same faculty.