General Information

Institutional Information: Faculty Of Communication, Public Relations And Publicity, Department Of Advertising And Publicity
Research Areas: Social Sciences and Humanities, Advertising and Acquaint

Biography

Assoc. Prof. Betül Özkaya, who has finished her undergraduate studies in Hacettepe University, Faculty of Economics and Administrative Sciences, has completed her master’s degree in Institute of Social Sciences, Department of Business Administration in the same University. Özkaya finished her doctorate in Statistics Field of Econometrics Department in Marmara University Social Sciences Institute and has been working in field of Advertising and Publicity, in Marmara University, Faculty of Communication, Department of Public Relations and Publicity. Besides giving lectures related to Advertising Research, Research Methods, Strategic Advertising Management, Customer Relationship Management, New Technologies and Advertising Management at undergraduate and graduate levels and focusing on the studies of advertising, digital marketing communication, consumer behaviors and brand. Özkaya also owns national and international bulletins that are presented in various scientific platforms, published articles and book sections.

Contact

Email
betulozkaya@marmara.edu.tr
Web Page
https://avesis.marmara.edu.tr/betulozkaya
Office Phone
+90 216 777 2000
Office
A634
Address
Marmara Üniversitesi İletişim Fakültesi Göztepe Kampüsü Kadıköy-İSTANBUL