Publications & Works

Articles Published in Journals That Entered SCI, SSCI and AHCI Indexes

Critical Marketing: Contemporary Issues in Marketing

Consumption Markets & Culture, vol.1, no.12, pp.85-98, 2009 (Journal Indexed in SSCI)

Articles Published in Other Journals

Materialism and Brand Resonance as Drivers of Online Compulsive Buying Behavior

The Journal of Academic Social Science Studies, vol.2, pp.91-107, 2016 (Refereed Journals of Other Institutions)

Refereed Congress / Symposium Publications in Proceedings

THE EFFECT OF FACEBOOK, YOUTUBE, INSTAGRAM ADVERTISMENTS ON ATTITUDES TOWARD THE BRAND

Bor Conference, Karabük, Turkey, 12 - 14 September 2018, vol.6, no.3, pp.95-107

Alienation in Cultural Industries

EGOS Conference, Barcelona, Spain, 2 - 04 July 2009

Consumption Theory

Consumption Theory Conference, Ankara, Turkey, 21 - 27 June 2009

The Contradictory Museum

Consumer Culture Theory 4 Conference, Michigan, United States Of America, 11 - 14 June 2009

Books & Book Chapters

İletişim Stratejisi Olarak Ticari Fuarlar

in: Pazarlama Düşüncesiyle Sürdürülebilir Fuarcılık ve İstihdam, Mehtap Sümersen Köktürk ve Emine Çobanoğlu, Editor, Sokak Yayın Grubu, İstanbul, pp.126-145, 2019

Markanın Müşteriye Değdiği Nokta: Deneyim Ekonomisi

in: Ortaya Karışık Pazarlama Tarifleri II, Ayça Can Kırgız, Editor, Beta Basım Yayım Dağıtım, İstanbul, pp.65-82, 2018

Yetkinlik Analizi(Competency Analysis)

in: Üniversitelerde Strateji Geliştirme Sürecinde UygulamalıDurum Analizleri (Situation Analysis with Practice on Strategy Development Process at Universities), Refika Bakoğlu, Müge Leyla Yıldız, Editor, Beta Basım Yayım Dağıtım, İstanbul, pp.67-82, 2016 Creative Commons License

Yetkinlik Analizi

in: Üniversitelerde Strateji Geliştirme Sürecinde Uygulamalı Durum Analizleri, Refika Bakoğlu,Müge Leyla Yıldız, Editor, Beta Basım Yayım Dağıtım, İstanbul, pp.67-82, 2016

Business Brand Modification: A Theoretical Approach

in: Marketing and Management Insights in the 21. Century, Çobanoğlu,E.,Bilgin,F. Z.,Gürdal,S., Editor, Detay Yayıncılık, İstanbul, pp.45-55, 2013

Learning the Learning Relationship

in: Who is Paying My Salary? The Customer, Sahavet Gürdal, Editor, Yaprak Yayınları, İstanbul, pp.75-90, 2009