Which Category to Extend To Product or Service

ARSLAN F. M., ALTUNA O.

Journal of Brand Management, vol.19, pp.359-376, 2012 (Scopus)

• Publication Type: Article / Article
• Volume: 19
• Publication Date: 2012
• Doi Number: 10.1057/bm.2011.45
• Journal Name: Journal of Brand Management
• Journal Indexes: Scopus
• Page Numbers: pp.359-376
• Marmara University Affiliated: Yes