Retro Marka Deneyiminin Yeniden Satın Alma Niyeti ve Marka Bağlılığı Yaratmadaki Rolü.


PINARBAŞI F., AYSUNA TÜRKYILMAZ C.

Business and Social Science, 2017 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Publication Date: 2017
  • Journal Name: Business and Social Science
  • Marmara University Affiliated: Yes