TURHAN, G. 2010. An investigation into the mediating effect of risk probability in the brand loyalty and purchase intention relationship. METU Dept. of Business Administration 2010, Muhan Soysal Business Conference, Ankara, TURKEY , (Ankara, Turkey).

TURHAN, G., (2010). An investigation into the mediating effect of risk probability in the brand loyalty and purchase intention relationship . METU Dept. of Business Administration 2010, Muhan Soysal Business Conference, Ankara, TURKEY, Ankara, Turkey

TURHAN, GÜLDEN. "An investigation into the mediating effect of risk probability in the brand loyalty and purchase intention relationship," METU Dept. of Business Administration 2010, Muhan Soysal Business Conference, Ankara, TURKEY, Ankara, Turkey, 2010

TURHAN, GÜLDEN. "An investigation into the mediating effect of risk probability in the brand loyalty and purchase intention relationship." METU Dept. of Business Administration 2010, Muhan Soysal Business Conference, Ankara, TURKEY , Ankara, Turkey, 2010

TURHAN, G. (2010) . "An investigation into the mediating effect of risk probability in the brand loyalty and purchase intention relationship." METU Dept. of Business Administration 2010, Muhan Soysal Business Conference, Ankara, TURKEY , Ankara, Turkey.

@conferencepaper{conferencepaper, author={GÜLDEN TURHAN}, title={An investigation into the mediating effect of risk probability in the brand loyalty and purchase intention relationship}, congress name={METU Dept. of Business Administration 2010, Muhan Soysal Business Conference, Ankara, TURKEY}, city={Ankara}, country={Turkey}, year={2010}}