SOSYAL MEDYA REKLAMLARINDA TÜKETİCİ ALGILAMALARI İLESATIN ALMA NİYETİ VE AĞIZDAN AĞIZA İLETİŞİM ARASINDAKİİLİŞKİ


TURGUT E., AKYOL A., GİRAY S.

Journal of life economics, pp.55-74, 2016 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Publication Date: 2016
  • Journal Name: Journal of life economics
  • Journal Indexes: ABI/INFORM, Index Islamicus, Directory of Open Access Journals
  • Page Numbers: pp.55-74
  • Marmara University Affiliated: Yes