TÜKETİCİ ETNOSENTRİZMİ VE ÜLKE MENŞEİ ETKİSİNİN YABANCIMARKALI ÜRÜN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ

AYDOĞAN S.

Beykoz Akademi Dergisi, vol.7, no.1, pp.89-122, 2019 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 7 Issue: 1
• Publication Date: 2019
• Doi Number: 10.14514/byk.m.26515393.2019.7/1.89-122
• Journal Name: Beykoz Akademi Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.89-122
• Marmara University Affiliated: Yes