Integrated Marketing Communications Practices in Turkish Companies


TOSUN N. Z., TÜZEL URALTAŞ K. N., AYDOĞAN BOSCHELE F.

13th World Business Congress, Maastricht, Netherlands, 14 - 18 July 2004, vol.1, pp.72-77, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Volume: 1
  • City: Maastricht
  • Country: Netherlands
  • Page Numbers: pp.72-77
  • Marmara University Affiliated: Yes