THE ANALYSES OF THE FACTORS AFFECTING THE COMPETITIVE POWER OF READY-WEAR ESTABLISHMENTS IN TURKEY


KILINÇ N., Akkaya M.

86th Textile-Institute World Conference, Hong Kong, PEOPLES R CHINA, 18 - 21 November 2008, pp.2790-2798 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume:
  • City: Hong Kong
  • Country: PEOPLES R CHINA
  • Page Numbers: pp.2790-2798

Abstract

With the effect of globalization, competitive conditions which ready wear establishments have been facing in both domestic and international markets have gotten worse. Under these difficult competitive conditions, the establishments that are trying to survive, have to get some advantages over their competitors in both domestic and international markets. In short, there are some factors, which affect the marketing advantages of these establishments, called competitive power.