THE ANALYSES OF THE FACTORS AFFECTING THE COMPETITIVE POWER OF READY-WEAR ESTABLISHMENTS IN TURKEY

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Kılınç N., Akkaya M.

86th Textile-Institute World Conference, Hong Kong, PEOPLES R CHINA, 18 - 21 Kasım 2008, ss.2790-2798 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası:
  • Basıldığı Şehir: Hong Kong
  • Basıldığı Ülke: PEOPLES R CHINA
  • Sayfa Sayıları: ss.2790-2798
  • Marmara Üniversitesi Adresli: Hayır

Özet

With the effect of globalization, competitive conditions which ready wear establishments have been facing in both domestic and international markets have gotten worse. Under these difficult competitive conditions, the establishments that are trying to survive, have to get some advantages over their competitors in both domestic and international markets. In short, there are some factors, which affect the marketing advantages of these establishments, called competitive power.