An Autoethnographic Evaluation on Pictograms Used in Metropolitan Rail Transportation Systems: A Comparison of Tehran, Berlin, Istanbul


SOYUPAK İ.

Visual Communication Quarterly, cilt.32, sa.3, ss.208-217, 2025 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 32 Sayı: 3
  • Basım Tarihi: 2025
  • Doi Numarası: 10.1080/15551393.2025.2527282
  • Dergi Adı: Visual Communication Quarterly
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, Academic Search Premier, ABI/INFORM, ComAbstracts, Communication & Mass Media Index, Communication Abstracts, Design & Applied Arts Index
  • Sayfa Sayıları: ss.208-217
  • Marmara Üniversitesi Adresli: Evet

Özet

This study explores the universal characteristics of pictograms and evaluates the secondary meanings they can convey to urban rail system users by focusing on three different metropolitan cities. Autoethnography is used as a research method; the personal notes of the researcher during her presence in these cities, the pictures she took, the comments she later made on these short writings and photographs, and her personal observations and experiences were used in knowledge production process. As a result of the research, it was observed that in addition to the primary target of pictograms, they convey information about the culture of the city in which they are used, and some of the pictograms may lead to different local and subjective interpretations.