The Effects of Ambush Marketing on the Brand Awareness and Consumer Behavior 2010 FIBA World Championship Example

Kelemci Schneider G., Karapınar E.

3rd Annual International Conference on Turkey and Turkish Studies, Athens, Greece, 27 - 30 June 2016, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Athens
• Country: Greece
• Marmara University Affiliated: Yes