SOCIAL NETWORKING AS A MARKETING TOOL

ULUSU Y., DURMUŞ B., YURTKORU E. S.

Annual Conference of the Academy-of-Marketing-Science (AMS), Oregon, Amerika Birleşik Devletleri, 26 - 29 Mayıs 2010, ss.257-261 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Basıldığı Şehir: Oregon
  • Basıldığı Ülke: Amerika Birleşik Devletleri
  • Sayfa Sayıları: ss.257-261
  • Marmara Üniversitesi Adresli: Evet

Özet

This study was conducted to understand factors that would affect amount of social networking and marketing activities performed. Data were collected from current Facebook users via electronic questionnaire. The results revealed that the main factor influencing networking and marketing activity on the Facebook was trust.