SOCIAL NETWORKING AS A MARKETING TOOL

ULUSU Y., DURMUŞ B., YURTKORU E. S.

Annual Conference of the Academy-of-Marketing-Science (AMS), Oregon, United States Of America, 26 - 29 May 2010, pp.257-261, (Full Text) identifier

  • Publication Type: Conference Paper / Full Text
  • City: Oregon
  • Country: United States Of America
  • Page Numbers: pp.257-261
  • Marmara University Affiliated: Yes

Abstract

This study was conducted to understand factors that would affect amount of social networking and marketing activities performed. Data were collected from current Facebook users via electronic questionnaire. The results revealed that the main factor influencing networking and marketing activity on the Facebook was trust.