The impact of successful management of the idea-to-product process on the success of new product development in the pharmaceutical industry

MEŞEPINAR E., VAYVAY Ö., KALENDER Z. T.

9th INTERNATIONAL CONFERENCE ON LEADERSHIP, TECHNOLOGY, INNOVATION AND BUSINESS MANAGEMENT, 12 - 13 Kasım 2019

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Marmara Üniversitesi Adresli: Evet