From Review to Development: Designing and Analyzing a UI Evaluation Survey for Telecommunication Sales Applications


Kılıç H. S., Kalender Z. T., Beşer N., Katrancıoğlu S.

in: Organizational Change, Innovation, and Consumer Behavior in the Digital Economy, Vladimir Sİmovic,Mehtap Özşahin,Alper Ertürk, Editor, IGI Global, New York, pp.207-240, 2026

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2026
  • Doi Number: 10.4018/979-8-2600-1453-0.ch008
  • Publisher: IGI Global
  • City: New York
  • Page Numbers: pp.207-240
  • Editors: Vladimir Sİmovic,Mehtap Özşahin,Alper Ertürk, Editor
  • Marmara University Affiliated: Yes