“Effects of the Factors Determining the Online Purchase Behavior of The Consumer on Actual Purchase


ERDEM Ş. , YOLDEMİR A. T. , AYSUNA TÜRKYILMAZ C.

Journal of Marketing and Consumer Research., pp.19-31, 2017 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Publication Date: 2017
  • Title of Journal : Journal of Marketing and Consumer Research.
  • Page Numbers: pp.19-31