“Effects of the Factors Determining the Online Purchase Behavior of The Consumer on Actual Purchase

ERDEM Ş., YOLDEMİR A. T., AYSUNA TÜRKYILMAZ C.

Journal of Marketing and Consumer Research., pp.19-31, 2017 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2017
• Journal Name: Journal of Marketing and Consumer Research.
• Page Numbers: pp.19-31
• Marmara University Affiliated: Yes