The effects of self-concept connection, partner quality and trust on commitment in the elderly segment

Deniz R. B., Yozgat U.

9th International Strategic Management Conference, Riga, Letonya, 27 - 29 Haziran 2013, cilt.99, ss.403-412 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası: 99
  • Doi Numarası: 10.1016/j.sbspro.2013.10.508
  • Basıldığı Şehir: Riga
  • Basıldığı Ülke: Letonya
  • Sayfa Sayıları: ss.403-412
  • Anahtar Kelimeler: Older consumers, elderly, commitment, trust, brand attachment, socioemotional selectivity theory, consumer-brand relationships, self-concept connection, partner quality, BRAND ATTACHMENT, STRENGTH
  • Marmara Üniversitesi Adresli: Evet

Özet

The changing demographics and the aging of population are affecting the age composition of consumer markets. Older adults constitute a rapidly growing demographic segment but stereotypes persist about their consumer behavior. Prior working have generally interested in older adults decline and compared to that of younger consumers. The analyses of 210 elderly reveal significant behavior differences between "men" and "women" and the "younger elderly" and "older elderly" women in relationship among self-concept connection, partner quality, trust and commitment. (C) 2013 The Authors. Published by Elsevier Ltd.