Impact of utalitarian and hedonic attidues on the dimension of brand trust

DENEÇLİ C., TOSUN N. Z.

Galatasaray İletişim, pp.151-168, 2015 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2015
• Journal Name: Galatasaray İletişim
• Page Numbers: pp.151-168
• Marmara University Affiliated: Yes