İtibar Yönetimi Reputation Management, Prof.Dr. Haluk Sümer,Prof.Dr. Helmut Pernsteiner, Editör, Beta Basım Yayım Dağıtım, İstanbul, ss.1-440, 2014
Business corporations, which desire to be seen as a good and successful in the eyes of their partners and society, would want their firms to have a favourable
reputation. Fluctuating social sensitivity, increasing competition, and technological improvements, bring along differentiations in firms and a need to raise
awareness in society. In this study, firstly, the term reputation term and its connection to reputation management are analysed, especially in the light of financial markets and
insurance terms. The insurance sector is examined as a service industry, and the Turkish insurance market and its structure is introduced. In the final section
of the study, elements of corporate reputation are examined, while each component is described providing examples of their relationship in the Turkish
insurance market.