Sigortacılıkta İtibar Yönetimi

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Demirbilek İ.

İtibar Yönetimi Reputation Management, Prof.Dr. Haluk Sümer,Prof.Dr. Helmut Pernsteiner, Editör, Beta Basım Yayım Dağıtım, İstanbul, ss.1-440, 2014

  • Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
  • Basım Tarihi: 2014
  • Yayınevi: Beta Basım Yayım Dağıtım
  • Basıldığı Şehir: İstanbul
  • Sayfa Sayıları: ss.1-440
  • Editörler: Prof.Dr. Haluk Sümer,Prof.Dr. Helmut Pernsteiner, Editör


Business corporations, which desire to be seen as a good and successful in the eyes of their partners and society, would want their firms to have a favourable

reputation. Fluctuating social sensitivity, increasing competition, and technological improvements, bring along differentiations in firms and a need to raise

awareness in society. In this study, firstly, the term reputation term and its connection to reputation management are analysed, especially in the light of financial markets and

insurance terms. The insurance sector is examined as a service industry, and the Turkish insurance market and its structure is introduced. In the final section

of the study, elements of corporate reputation are examined, while each component is described providing examples of their relationship in the Turkish

insurance market.