A Scenario Integration Study in Brand Communication: “Let's Turn Off the Taps" Advertising Case


Çelik Varol M., Tüzel Uraltaş K. N., Varol E.

in: Handbook of Research on Global Perspectives on International Advertising, İpek Krom, Editor, IGI Global, Arizona, pp.276-287, 2022

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2022
  • Publisher: IGI Global
  • City: Arizona
  • Page Numbers: pp.276-287
  • Editors: İpek Krom, Editor
  • Marmara University Affiliated: Yes