The Role of Mobile Advertising on Consumers' Purchase Decisions: A Research on Consumer Attitudes Towards Mobile Advertising

Ene S., Özkaya B.

INTERNATIONAL JOURNAL OF HUMANITIES AND SOCIAL SCIENCE, cilt.5, sa.1, ss.235-248, 2015 (Hakemli Dergi)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 5 Sayı: 1
• Basım Tarihi: 2015
• Dergi Adı: INTERNATIONAL JOURNAL OF HUMANITIES AND SOCIAL SCIENCE
• Derginin Tarandığı İndeksler: Directory of Open Access Journals, Index Copernicus
• Sayfa Sayıları: ss.235-248
• Marmara Üniversitesi Adresli: Evet