The Role of Mobile Advertising on Consumers' Purchase Decisions: A Research on Consumer Attitudes Towards Mobile Advertising

Ene S., Özkaya B.

INTERNATIONAL JOURNAL OF HUMANITIES AND SOCIAL SCIENCE, cilt.5, sa.1, ss.235-248, 2015 (Hakemli Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 5 Sayı: 1
  • Basım Tarihi: 2015
  • Dergi Adı: INTERNATIONAL JOURNAL OF HUMANITIES AND SOCIAL SCIENCE
  • Derginin Tarandığı İndeksler: Directory of Open Access Journals, Index Copernicus
  • Sayfa Sayıları: ss.235-248
  • Marmara Üniversitesi Adresli: Evet