Akademik Veri Yönetim Sistemi
Pandemics and Consumer Behavior, Gresi Sanje,Enes Emre Başar, Editör, NOVA Science Publishers Inc. , New York, ss.209-224, 2022
The COVID-19 virus, which emerged in December 2019, has been labeled a worldwide epidemic (pandemic) due to its speed of spread and lethality, like all epidemics in history. It will surely be remembered as one of the most influential. According to the World Health Organization (WHO), the coronavirus has infected 308.458.509 around the world and caused 5.5 million people to die as of January 11, 2022. The implementation of lockdowns, social and physical distancing policies has led to a slowdown in economic activities and caused panic buying by people who thought that shortages came. The slowdown in the economy triggered changes in global trends. The way people behave, buy goods, and live has changed. The overall e-commerce around the world has grown rapidly due to the virus. Panic buying due to the thought of shortage or unnecessity of some products during the pandemic caused the rapid demand changes either as an increase or decrease in sales of many products. The COVID-19 pandemic disordered many people and industries globally. This study investigates the future of consumer behavior post COVID-19 from the perspective of impacts of vaccination, changing business environment, and consumer expectations from brands with the new normal period. It also argues whether these rapid changes will be permanent or temporary.