What Makes Consumers Recall Banner Ads in Mobile Application

ÇİÇEK M., ERDOĞMUŞ Z. İ., DAŞTAN İ.

45th European Marketing Academy Conference (EMAC), Oslo, Norway, 24 - 27 June 2016, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Oslo
• Country: Norway
• Marmara University Affiliated: Yes