Internationalization of emerging market firms: the case of Turkish retailers

Eren-Erdogmus I., ÇOBANOĞLU E., Yalcin M., Ghauri P. N.

INTERNATIONAL MARKETING REVIEW, cilt.27, sa.3, ss.316-337, 2010 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 27 Sayı: 3
  • Basım Tarihi: 2010
  • Doi Numarası: 10.1108/02651331011048014
  • Dergi Adı: INTERNATIONAL MARKETING REVIEW
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI)
  • Sayfa Sayıları: ss.316-337
  • Marmara Üniversitesi Adresli: Evet

Özet

Purpose - The purpose of this paper is to understand the internationalization process (IP) of retailing firms from emerging markets and to determine a new focus and/or modifications if necessary in the established Western-based theories.