Internationalization of emerging market firms: the case of Turkish retailers

Eren-Erdogmus I., ÇOBANOĞLU E., Yalcin M., Ghauri P. N.

INTERNATIONAL MARKETING REVIEW, vol.27, no.3, pp.316-337, 2010 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 27 Issue: 3
  • Publication Date: 2010
  • Doi Number: 10.1108/02651331011048014
  • Journal Name: INTERNATIONAL MARKETING REVIEW
  • Journal Indexes: Social Sciences Citation Index (SSCI)
  • Page Numbers: pp.316-337
  • Marmara University Affiliated: Yes

Abstract

Purpose - The purpose of this paper is to understand the internationalization process (IP) of retailing firms from emerging markets and to determine a new focus and/or modifications if necessary in the established Western-based theories.