Do Perceived Brand Functions Influence Brand Consciousness in the Youth Consumer Segment? A Study Across Secondary Schools in Turkey

CERİTOĞLU A. B.

2006 AMS / KAMS CPM Conference, 21 - 24 Temmuz 2016

• Yayın Türü: Bildiri
• Marmara Üniversitesi Adresli: Evet