Do Perceived Brand Functions Influence Brand Consciousness in the Youth Consumer Segment? A Study Across Secondary Schools in Turkey


CERİTOĞLU A. B.

2006 AMS / KAMS CPM Conference, 21 - 24 Temmuz 2016

  • Yayın Türü: Bildiri
  • Marmara Üniversitesi Adresli: Evet