Strategic Communication and Policies of Turkiye

Goeksun Y.

INSIGHT TURKEY, vol.25, no.1, pp.29-46, 2023 (ESCI) identifier identifier

  • Publication Type: Article / Editorial Material
  • Volume: 25 Issue: 1
  • Publication Date: 2023
  • Doi Number: 10.25253/99.2023251.2
  • Journal Name: INSIGHT TURKEY
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, Academic Search Premier, IBZ Online, International Bibliography of Social Sciences, ABI/INFORM, Index Islamicus, MLA - Modern Language Association Database, Political Science Complete, vLex, Worldwide Political Science Abstracts, TR DİZİN (ULAKBİM)
  • Page Numbers: pp.29-46
  • Keywords: Strategic Communication, Public Diplomacy, Directorate of Communications, Turkiye Communication Model
  • Marmara University Affiliated: Yes

Abstract

Since the establishment of the Republic, Turkiye has systematically conducted communication activities to proclaim its own theses to the national and international public. Until recently, those efforts were organized by different institutions and in the context of different regulations. Turkiye's evolving development and foreign policy agenda over the past 20 years have compelled it to undertake more ambitious endeavors in the area of communication and public diplomacy. As a result of this requirement, the Directorate of Communications was established on July 24, 2018. This study provides a broad overview of the evolution of the Turkish strategic communication viewpoint and conducts an in-depth analysis of the development of the Turkiye communication model and current strategic communication initiatives undertaken by the Directorate of Communications.