SERVICE QUALITY ON INTERNET BANKING


YURTKORU E. S. , DURMUŞ B. , ULUSU Y.

Annual Conference of the Academy-of-Marketing-Science (AMS), Oregon, United States Of America, 26 - 29 May 2010, pp.303-307 identifier

  • Publication Type: Conference Paper / Full Text
  • City: Oregon
  • Country: United States Of America
  • Page Numbers: pp.303-307

Abstract

This study was conducted to understand factors that would increase Internet banking usage. It was proposed that service quality, and convenience would increase satisfaction, which would then increases usage from organizational level. However from individual level, Internet self-efficacy and usage motives are the main factors necessary to increase usage.